README.md in related-0.2 vs README.md in related-0.2.1

@@ -1,9 +1,19 @@
 Related
 =======
 
 Related is a Redis-backed high performance graph database.
 
+Raison d'être
+-------------
+
+Related is meant to be a simple graph database that is fun, free and easy to
+use. The intention is not to compete with industrial grade graph databases
+like Neo4j, but rather to be a replacement for a relational database when your
+data is better described as a graph. For example when building social
+software. Related is meant to be web scale, but ultimately relies on the
+ability of Redis to scale (using Redis cluster for example).
+
 Setup
 -----
 
 Assuming you already have Redis installed: