README.md in kramdown-service-0.2.0 vs README.md in kramdown-service-0.3.0

@@ -4,13 +4,36 @@
 * bugs  :: [github.com/writekit/kramdown-service/issues](https://github.com/writekit/kramdown-service/issues)
 * gem   :: [rubygems.org/gems/kramdown-service](https://rubygems.org/gems/kramdown-service)
 * rdoc  :: [rubydoc.info/gems/kramdown-service](http://rubydoc.info/gems/kramdown-service)
 
 
-## Usage - Web Service / HTTP (JSON) API - `GET /markdown`
+## Live Version
 
 Try the `markdown` HTTP (JSON) API running
 on Heroku [`trykramdown.herokuapp.com`](http://trykramdown.herokuapp.com).
+
+Note: If you see an Application Error on Heroku. Sorry. It means "**Free app running time quota exhausted**".
+Please, check back in a day (or use `$ kramup` to run the service on your local machine). Thanks.
+
+
+## Start Your Own Local Version / Service
+
+To start your own local version on your own machine use the bundled command line tool called `kramup`.
+
+Step 0 - Install the gem e.g.
+
+    $ gem install kramdown-service
+
+Step 1 - Start the server / service e.g.
+
+    $ kramup
+    
+Step 2 - Open up the editor page in your browser e.g. use `http://localhost:4567`.
+
+That's it. 
+
+
+## Usage - Web Service / HTTP (JSON) API - `GET /markdown`
 
 
 Example 1 - Converting to Hypertext (HTML):
 
     GET /markdown?text=Hello+World!