lib/element_numbers/en_P400.rb in experian-data-dictionary-1.4 vs lib/element_numbers/en_P400.rb in experian-data-dictionary-1.4.1
- old
+ new
@@ -4,10 +4,12 @@
# GreenAware
def self.en_p400_column_name
'GreenAware'
end
+ def self.en_p400_value_description(key); ''; end
+
def self.en_p400_description
'GreenAware Segmentation targeting system includes attitudes, opinions, lifestyle, buying behavior, and media usage. Based on the distinctive mindset of consumers towards the environment, we can better
understand four distinct consumer segments:
1. Behavioral Greens: This group of people thinks and acts green, holds negative attitudes toward products that pollute, incorporate green practices on a regular basis.
2. Think Greens: This group of people thinks green but does not necessarily act green.
@@ -18,9 +20,11 @@
# GreenAware Tiers
def self.en_p400a_column_name
'GreenAware Tiers'
end
+
+ def self.en_p400a_value_description(key); ''; end
def self.en_p400a_description
'GreenAware Segmentation targeting system includes attitudes, opinions, lifestyle, buying behavior, and media usage based on the distinctive mindset of consumers toward the Environment. GreenAware Tiers offers
ten levels of additional ranking detail for each of the four GreenAware segments which include: Behavioral Greens, Think Greens, Potential Greens and True Browns. The higher the number within the index, the
more likely the prospect will fit the profile within that segment.