- more = object.more || object.content
- if object.core? or present?(more)
  - raise "you should provide unique id for b.more element (to allow it remember it's state in ajax requests')!" unless object.id?
  - core_id, more_id = "#{object.id}_core", "#{object.id}_more"
  = tag :span, object.core, id: core_id if object.core?
  - if more.present?
    = tag :a, object.name, class: "the_more", href: '#', 'data-id' => object.id
    .hidden{id: more_id}= more