= f.simple_fields_for name do |ff|
  = ff.input_field :name, :as => :hidden, :value => name.to_s
  - if !options[:label]
    = ff.input_field :content, :as => :ckeditor
  - else
    = ff.input :content, :as => :ckeditor, :label => options[:label].is_a?(String) ? options[:label] : name.titleize