#### Personas Personas are used to help understand the different audiences for the software. Persona models can be used in a lot of clever ways, beyond just describing who they are. In a set of features, there will be user stories. User stories have a predictable structure, and because of this it is possible to query all of the user stories and filter them by persona. This gives us a view into the product design development that is centered around a specific persona, which can be a very useful way to look at a set of features.