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        by Adam Curtis. It focuses on how the work of Sigmund Freud, Anna Freud, and
        Edward Bernays influenced the way corporations and governments have analyzed,\u202d
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        because of the secrets it contains.<br \/>\r\n<br \/>\r\n\"This series is
        about how those in power have used Freud''s theories to try and control the
        dangerous crowd in an age of mass democracy.\" \u2014Adam Curtis'' introduction
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        changed the perception of the human mind and its workings. The series describes
        the propaganda that Western governments and corporations have utilized stemming
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        Edward Bernays, who was the first to use psychological techniques in public
        relations, are discussed. Freud''s daughter Anna Freud, a pioneer of child
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        and its implications. It also questions the modern way we see ourselves, the
        attitudes to fashion and superficiality.<br \/>\r\n<br \/>\r\nThe business
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        our desires, to make their products or speeches as pleasing as possible to
        us. Curtis raises the question of the intentions and roots of this fact. Where
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        minds, as well as facilitating their needs as a society, the documentary shows
        how by employing the tactics of psychoanalysis, politicians appeal to irrational,
        primitive impulses that have little apparent bearing on issues outside of
        the narrow self-interest of a consumer population.<br \/>\r\n<br \/>\r\nPaul
        Mazur, a leading Wall Street banker working for Lehman Brothers, is cited
        as declaring: \"We must shift America from a needs- to a desires-culture.
        People must be trained to desire, to want new things, even before the old
        have been entirely consumed. [...] Man''s desires must overshadow his needs\".<br
        \/>\r\n<br \/>\r\nIn Episode 4 the main subjects are Philip Gould and Matthew
        Freud, the great-grandson of Sigmund, a PR consultant. They were part of the
        efforts during the nineties to bring the Democrats in the US and New Labour
        in the United Kingdom back into power. Adam Curtis explores the psychological
        methods they have now massively introduced into politics. He also argues that
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        Edward Bernays, who was the first to use psychological techniques in public
        relations, are discussed. Freud''s daughter Anna Freud, a pioneer of child
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        us. Curtis raises the question of the intentions and roots of this fact. Where
        once the political process was about engaging people''s rational, conscious
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        about how those in power have used Freud''s theories to try and control the
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        the propaganda that Western governments and corporations have utilized stemming
        from Freud''s theories.<br \/>\n<br \/>\nFreud himself and his nephew Edward
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        methods of modern consumerism, representative democracy, commodification and
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        to fashion and superficiality.<br \/>\n<br \/>\nThe business and political
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        the question of the intentions and roots of this fact. Where once the political
        process was about engaging people''s rational, conscious minds, as well as
        facilitating their needs as a society, the documentary shows how by employing
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        to desire, to want new things, even before the old have been entirely consumed.
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