"SKU","Name","Description","Available On","     Price","CostPrice","product_properties","Taxons","OptionTypes","Variants","count_on_hand"
"DEMO_001","Demo Product for AR Loader","blah blah","2011-02-14",399.99,320.00,"test_pp_001","Paintings|WaterColour",,"mime_type:jpeg,PDF,PNG","12|6|7"
"DEMO_002","Demo Excel Load via Jruby","less blah","2011-05-14",100.00,30.00,"test_pp_003","Paintings|Oils|Paintings>Nature>Seascape","mime_type:jpeg, PDF,PNG",,"5|4|2"
"DEMO_003","Demo third row in future","more blah blah","2012-07-01",50.34,23.34,"test_pp_002|test_pp_003:Example free value|yet_another_property","Drawings|Landscape",,"mime_type:jpeg,PDF,PNG|print_type:black_white,colour","12|4|7|12|18"