Primary logo - can be used in either brand blue #174695 or as a white out version (see below for usage on different background colours)
Every time our logo appears, there should always be minimum clear space around it.This can be worked out by taking the width of the left stem (see ‘S’ in the diagram), and applying it around the logo. This area should always be kept clear.
s = The width of the left stem of the U.
Our logo comes in 3 different sizes through our SVG/PNG icon system.
Please make sure you’re not tempted to do any of the following to the logo:
Our blue logo can be placed on a white or light-coloured background, or even on simple photography. However, it should not be placed on a dark or contrasting blue, as it doesn’t stand out so well. The same goes for complex imagery and gradients.
Our white logo can be placed over any of the uSwitch blues, or dark-coloured backgrounds, and even on simple photography. However, it should not be placed on a light colour or complex imagery as it doesn’t stand out so well..
For off-site and partner use we have a logo variant that includes the site URL. The same usage guidelines apply