Forever

Forever's logo (the full mark and circle of life) should always have a ®.

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Forever, when referring to the company in plain text, should always be capitalized.

At Forever, we're obsessed with permanance.

When using Forever as an adjective:

• If the logo with ® is displayed prominently in the same document or web page (as it is on the marketing site), nothing else is needed
• If the logo is not there, Forever should have a ™ the first time it's used as an adjective in a document or on a webpage. It should never have a ®.

A Forever™ membership is special.

Membership at Forever is special would not require a ™.

In email subject lines, when used as an adjective, use all-caps instead of a trademark symbol.

Special Message from FOREVER Founder & CEO

Members

[DRAFT]

Member should only be capitalized when at the beginning of a sentence.

Become a Forever member today.

Retire all mentions of "Intro Member" or "Permanent Member". Instead discuss memberships or accounts.

Forever Guarantee Fund

[COMING SOON]

Tag Lines

Your permanent digital home.

Forever: Your permanent digital home.

Retire:

• Live. Love. Pass it on.
• Because every life matters.

Phone Number

When asking people to call, include the full number whenever possible to reduce friction for potential callers.

Call us at 1-888-Forever (367-3837) to get started