---
title:                                  Roundtrip
tagline:                                typography
description:                            Typography, a crucial branding element

tags:                                   [ Page, Roundtrip ]
index:                                  [ Template, Roundtrip, Typography ]
categories:                             [ pages ]

permalink:                              /pages/public/learn/roundtrip/typography/
regenerate:                             false

toc:                                    true
advertising:                            false

resources:                              []
resource_options:
# - ssm:
#     mode:                             menu
  - attic:
      padding_top:                      400
      padding_bottom:                   50
      opacity:                          0.3
      slides:
        - url:                          /assets/images/pages/roundtrip/typography-1920x1280-bw.jpg
          alt:                          Photo by Alice Donovan Rousel on Unsplash
          preload:                      0
          transitionDuration:           fast
          resolutionRefreshRate:        500
          badge:
            type:                       unsplash
            author:                     Alice Donovan Rousel
            href:                       https://unsplash.com/@alicekat/portfolio
---

// Page Initializer
// =============================================================================
// Enable the Liquid Preprocessor
:page-liquid:

//  Load Liquid procedures
// -----------------------------------------------------------------------------
{% capture load_attributes %}themes/{{site.template.name}}/procedures/global/attributes_loader.proc{%endcapture%}

// Load page attributes (all)
// -----------------------------------------------------------------------------
{% include {{load_attributes}} scope="all" %}

// Set local page attributes
// -----------------------------------------------------------------------------
:images-dir:                            {imagesdir}/pages/roundtrip/100_present_images

// Page content
// =============================================================================

== Typography

Typography serves as one the most crucial branding elements for any business.
Typography matters for any media presenting text. Text will take on a important
role of acting not only as plain text but will also serve as something like
images.

== Responsive Text

One common flaw seen in many templates and frameworks (sadly to say: the same
to Bootstrap) is a lack of support for truly responsive text. While elements
on a page resize fluidly, text still resizes on a fixed basis. To avoiding this
issue, especially for heavily text focussed pages, J1 Template supports styles
that fluidly scales text size and line-height to optimize readability for the
user.

Below you find an example how text behaves if defined on a fixed basis - what
you'll see quite often. Change the size of your Browser Window to see what
will happen in terms of responsiveness.

++++
<div>
  <button type="button" name="toggle-r-text" class="btn btn-primary btn-raised btn-flex mt-3 mb-3">
    <i class="toggle-button mdi mdi-toggle-switch-off mdi-lg mdi-md-bg-primary-50 mr-1"></i>
    Toggle rtext
  </button>
  <div class="mb-4">
    <div class="content">
      <h4 class="notoc">The Extremes of Good and Evil</h4>
      <h6 class="notoc text-gray mb-3">Cicero, Paragraph 1.10.32 · Translation by H. Rackham, Issue 1914 - De Finibus</h6>
      <p class="toggle-description no-r-text">
        But I must explain to you how all this mistaken idea of denouncing
        pleasure and praising pain was born and I will give you a complete
        account of the system, and expound the actual teachings of the great
        explorer of the truth, the master-builder of human happiness.
        <br/><br/>
        No one rejects, dislikes, or avoids pleasure itself, because it is
        pleasure, but because those who do not know how to pursue pleasure
        rationally encounter consequences that are extremely painful. Nor
        again is there anyone who loves or pursues or desires to obtain pain
        of itself, because it is pain, but because occasionally circumstances
        occur in which toil and pain can procure him some great pleasure.
        <br/><br/>
        To take a trivial example, which of us ever undertakes laborious
        physical exercise, except to obtain some advantage from it? But who
        has any right to find fault with a man who chooses to enjoy a pleasure
        that has no annoying consequences, or one who avoids a pain that
        produces no resultant pleasure?
      </p>
    </div>
  </div>
</div>

<script>
  $('button[name="toggle-r-text"]').on('click', function (e) {
    $('p.toggle-description').toggleClass('no-r-text r-text-300');
    $('.toggle-button').toggleClass('mdi-toggle-switch-off mdi-toggle-switch');
  });
</script>
++++

To see Responsive Text `r-text` in action, use the button above to toggle on
and off Responsive Text to see the difference!

== Scaling Responsive Text

Responsive Text comes in five different scale factors in a range from 100 to
500. Scaling `r-text` gives you the flexibility to use `r-text` everywhere. Or
you can offer different text sizes of your Web for vistors having a visual
handicap or reading disabilities.

To see `r-text` scaling in action, click on the button above to resize
the text from `r-text` level 300 to 500 back and forth. And again: resize
your Browser and watch the size of this text body change to see responsiveness
of the text in action.

++++
<div>
  <button type="button" name="scale-r-text" class="btn btn-primary btn-raised btn-flex mt-3 mb-3">
    <i class="scale-button mdi mdi-arrow-up mdi-lg mdi-md-bg-primary-50 mr-1"></i>
    Scale rtext
  </button>
  <div class="mb-4">
    <div class="content">
      <h4 class="notoc">The Extremes of Good and Evil</h4>
      <h6 class="notoc text-gray mb-3">Cicero, Paragraph 1.10.33 · Translation by H. Rackham, Issue 1914 - De Finibus</h6>
      <p class="scale-description r-text-300">
        On the other hand, we denounce with righteous indignation and dislike men who
        are so beguiled and demoralized by the charms of pleasure of the moment, so
        blinded by desire, that they cannot foresee the pain and trouble that are
        bound to ensue; and equal blame belongs to those who fail in their duty through
        weakness of will, which is the same as saying through shrinking from toil and pain.
        <br/><br/>
        These cases are perfectly simple and easy to distinguish. In a free hour, when
        our power of choice is untrammelled and when nothing prevents our being able to
        do what we like best, every pleasure is to be welcomed and every pain avoided.
        But in certain circumstances and owing to the claims of duty or the obligations
        of business is will frequently occur that pleasures have to be repudiated and
        annoyances accepted. The wise man therefore always holds in these matters to
        this principle of selection: he rejects pleasures to secure other greater
        pleasures, or else he endures pains to avoid worse pains.
      </p>
    </div>
  </div>
</div>

<script>
  $('button[name="scale-r-text"]').on('click', function (e) {
    $('p.scale-description').toggleClass('r-text-300 r-text-500');
    $('.scale-button').toggleClass('mdi-arrow-up mdi-arrow-down');
  });
</script>
++++

== Scale factors

As mentioned, `r-text` comes in five levels of size. The base of `r-text` are
the Fibonacci numbers extracted from the Fibonacci series. These numbers are
the most popular division ratios in typography. When speaking of the golden
ratio (1: 1.618) in typography and graphic design, the Fibonacci numbers are
usually the base.

The Fibonacci series are translated into CSS Media queries and scale a base
font size accordingly. Additionaly, the resulting font scale series have
multipliers (scale factors) ranging from 0.5 (50%) up to 1.0 (100%) of the
base.

That way, five series are available by the five scale factors. See the following
table how `r-text` scales.

[cols="3,2,7a", options="header", role="table-responsive-stacked-lg"]
|===============================================================================
|Property | Factor |Example text

|`r-text-100`
|0.5
|
[role="r-text-100"]
But I must explain to you how all this mistaken idea of denouncing
pleasure and praising pain was born and I will give you a complete
account of the system, and expound the actual teachings of the great
explorer of the truth, the master-builder of human happiness.
|`r-text-200`
|0.7
|
[role="r-text-200"]
But I must explain to you how all this mistaken idea of denouncing
pleasure and praising pain was born and I will give you a complete
account of the system, and expound the actual teachings of the great
explorer of the truth, the master-builder of human happiness.

|`r-text-300`
|0.8
|
[role="r-text-300"]
But I must explain to you how all this mistaken idea of denouncing
pleasure and praising pain was born and I will give you a complete
account of the system, and expound the actual teachings of the great
explorer of the truth, the master-builder of human happiness.

|`r-text-400`
|0.9
|
[role="r-text-400"]
But I must explain to you how all this mistaken idea of denouncing
pleasure and praising pain was born and I will give you a complete
account of the system, and expound the actual teachings of the great
explorer of the truth, the master-builder of human happiness.

|`r-text-500`
|1.0
|
[role="r-text-500"]
But I must explain to you how all this mistaken idea of denouncing
pleasure and praising pain was born and I will give you a complete
account of the system, and expound the actual teachings of the great
explorer of the truth, the master-builder of human happiness.

|===============================================================================


//////////
=== Mixing font sizes

See the example below. Two cards are tied together by a title of Your Topic.
The taglines are different and focus on different things. Because the title
is on each and every card of such a group, it makes sense to give the upper
level headline a smaller font size than the tagline that decribes different
features.

To not loose the focus on reading the text, font icons are used to support what
a card decribes to get the readers orientated better. The left one has a
camera symbol, the right one a speaker. The reader can expect two features:
video and audio.

++++
<div id="roundtrip_example_panel" class="mt-2 mb-3"></div>
++++

The body text is the smallest in size. On one hand to save space on other
hand the readers know in general what they can can expect to read about. To
focus the body text, it's positioned in the middle and centered for optimal
placement. A final quote text followed by a button in card footer guides the
reader to a page to read more.

This simple example shows that content, placement and design of text was not
choosen per chance. It is a good idea to spend some time on text and design.

=== Text in Action

User interfaces (UI) enable vistors to interact with a page, explore things
on their own - playing around. Presenting a service or a product in simple nav
elements may help to reduce to space needed - more can be placed on page. On
other hand, navigation elements present by playful and interactive means.

The next two simple examples shows you what type of UI's may helpful to present
a bunch of information on a small footprint: tabbed text by using Bootstrap's
Nav Pills.

The design for the Bootstrap nav pills were change into MD Design. As all
elements available with J1 Template, the _Meterial Design_ color palette is
used. All Bootstrap base classes can be used to colorize:

[cols="5,7a", options="header", role="table-responsive-stacked-lg mb-5"]
|===============================================================================
|Property | Example

|`nav-pills-primary`
|
++++
<button type="button" class="btn btn-secondary btn-raised btn-round">
  color example
</button>
++++

|`nav-pills-secondary`
|
++++
<button type="button" class="btn btn-secondary btn-raised btn-round">
  color example
</button>
++++

|`nav-pills-info`
|
++++
<button type="button" class="btn btn-primary btn-raised btn-round">
  color example
</button>
++++

|`nav-pills-success`
|
++++
<button type="button" class="btn btn-success btn-raised btn-round">
  color example
</button>
++++

|`nav-pills-warning`
|
++++
<button type="button" class="btn btn-warning btn-raised btn-round">
  color example
</button>
++++

|`nav-pills-danger`
|
++++
<button type="button" class="btn btn-danger btn-raised btn-round">
  color example
</button>
++++

|===============================================================================

==== Plain Pills

++++
<div class="row mt-3">
  <div class="col-md-6">

    <h5 class="notoc mb-3">Horizontal Tabs</h5>
    <ul class="nav nav-pills nav-pills-danger mt-2">
      <li class="nav-item"><a class="nav-link active" href="#pill1" data-toggle="tab" aria-expanded="true">Detracto</a></li>
      <li class="nav-item"><a class="nav-link" href="#pill2" data-toggle="tab" aria-expanded="false">Facer</a></li>
      <li class="nav-item"><a class="nav-link" href="#pill3" data-toggle="tab" aria-expanded="false">Dolor</a></li>
    </ul>

    <div class="tab-content tab-space">
      <div class="tab-pane active" id="pill1">
        Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy
        eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam
        voluptua.
      </div>
      <div class="tab-pane" id="pill2">
        Vel justo debitis neglegentur an. Facer doctus inimicus et est, sed ea sint
        dicant. Per soleat pertinax complectitur et, pro no porro cetero, mea probo
        apeirian torquatos ut. Habeo dicat errem quo et, ut democritum sententiae
        eloquentiam cum. Sit ad oblique inciderint reformidans, homero albucius
        voluptatum pro te, saepe laoreet in est.
      </div>
      <div class="tab-pane" id="pill3">
        Equidem recteque sea et. Per detracto iracundia ea, duo nusquam denique
        omittantur in. Nam ex quas saperet, solum convenire vel in, dicant atomorum
        his ne. Putant bonorum in nam, nostrud neglegentur accommodare eam ad. Quo
        cu primis delenit.
      </div>
    </div>
  </div>

  <div class="col-md-6">
    <h5 class="notoc mb-3">Vertical Tabs</h5>
    <div class="row">

      <div class="col-md-4">
        <ul class="nav nav-pills nav-pills-primary nav-stacked mt-2">
          <li class="nav-item"><a class="nav-link active" href="#tab1" data-toggle="tab">Detracto</a></li>
          <li class="nav-item"><a class="nav-link" href="#tab2" data-toggle="tab">Facer</a></li>
          <li class="nav-item"><a class="nav-link" href="#tab3" data-toggle="tab">Dolor</a></li>
        </ul>
      </div>

      <div class="col-md-8">
        <div class="tab-content">
          <div class="tab-pane active" id="tab1">
            Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy
            eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam
            voluptua.
          </div>
          <div class="tab-pane" id="tab2">
            Vel justo debitis neglegentur an. Facer doctus inimicus et est, sed ea sint
            dicant. Per soleat pertinax complectitur et, pro no porro cetero, mea probo
            apeirian torquatos ut. Habeo dicat errem quo et, ut democritum sententiae
            eloquentiam cum. Sit ad oblique inciderint reformidans, homero albucius
            voluptatum pro te, saepe laoreet in est.
          </div>
          <div class="tab-pane" id="tab3">
            Equidem recteque sea et. Per detracto iracundia ea, duo nusquam denique
            omittantur in. Nam ex quas saperet, solum convenire vel in, dicant atomorum
            his ne. Putant bonorum in nam, nostrud neglegentur accommodare eam ad. Quo
            cu primis delenit.
          </div>
        </div>
      </div>

    </div>
  </div>
</div>
++++

==== Pills + Icons

++++
<div class="row mt-3">
  <div class="col-md-6">
  <h5 class="notoc">Horizontal Tabs</h5>
    <ul class="nav nav-pills nav-pills-danger nav-pills-icons mt-2" role="tablist">

      <li class="nav-item">
        <a class="nav-link active" href="#h-tabs-1" role="tab" data-toggle="tab" aria-expanded="false">
          <i class="mdi mdi-bluetooth mt-1 mb-2"></i> Detracto
        </a>
      </li>
      <li class="nav-item">
        <a class="nav-link" href="#h-tabs-2" role="tab" data-toggle="tab" aria-expanded="false">
          <i class="mdi mdi-bluetooth-connect mt-1 mb-2"></i> Facer
        </a>
      </li>
      <li class="nav-item">
        <a class="nav-link" href="#h-tabs-3" role="tab" data-toggle="tab" aria-expanded="true">
          <i class="mdi mdi-bluetooth-audio mt-1 mb-2"></i> Dolor
        </a>
      </li>
    </ul>
    <div class="tab-content tab-space">
      <div class="tab-pane" id="h-tabs-1">
        Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy
        eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam
        voluptua.
      </div>
      <div class="tab-pane" id="h-tabs-2">
        Vel justo debitis neglegentur an. Facer doctus inimicus et est, sed ea sint
        dicant. Per soleat pertinax complectitur et, pro no porro cetero, mea probo
        apeirian torquatos ut. Habeo dicat errem quo et, ut democritum sententiae
        eloquentiam cum. Sit ad oblique inciderint reformidans, homero albucius
        voluptatum pro te, saepe laoreet in est.
      </div>
      <div class="tab-pane active" id="h-tabs-3">
        Equidem recteque sea et. Per detracto iracundia ea, duo nusquam denique
        omittantur in. Nam ex quas saperet, solum convenire vel in, dicant atomorum
        his ne. Putant bonorum in nam, nostrud neglegentur accommodare eam ad. Quo
        cu primis delenit.
      </div>
    </div>
  </div>
  <div class="col-md-6">
  <h5 class="notoc">Vertical Tabs</h5>
    <div class="row">
      <div class="col-md-4">
        <ul class="nav nav-pills nav-pills-icons nav-stacked mt-2" role="tablist">

          <li class="nav-item">
            <a class="nav-link active" href="#v-tabs-1" role="tab" data-toggle="tab" aria-expanded="true">
              <i class="mdi mdi-bluetooth mt-1 mb-2"></i> Detracto
            </a>
          </li>
          <li class="nav-item">
            <a class="nav-link" href="#v-tabs-2" role="tab" data-toggle="tab" aria-expanded="false">
              <i class="mdi mdi-bluetooth-connect mt-1 mb-2"></i> Facer
            </a>
          </li>
          <li class="nav-item">
            <a class="nav-link" href="#v-tabs-3" role="tab" data-toggle="tab" aria-expanded="false">
              <i class="mdi mdi-bluetooth-audio mt-1 mb-2"></i> Dolor
            </a>
          </li>
        </ul>
      </div>
      <div class="col-md-8">
        <div class="tab-content">
          <div class="tab-pane active" id="v-tabs-1">
            Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy
            eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam
            voluptua.
          </div>
          <div class="tab-pane" id="v-tabs-2">
            Vel justo debitis neglegentur an. Facer doctus inimicus et est, sed ea sint
            dicant. Per soleat pertinax complectitur et, pro no porro cetero, mea probo
            apeirian torquatos ut. Habeo dicat errem quo et, ut democritum sententiae
            eloquentiam cum. Sit ad oblique inciderint reformidans, homero albucius
            voluptatum pro te, saepe laoreet in est.
          </div>
          <div class="tab-pane" id="v-tabs-3">
            Equidem recteque sea et. Per detracto iracundia ea, duo nusquam denique
            omittantur in. Nam ex quas saperet, solum convenire vel in, dicant atomorum
            his ne. Putant bonorum in nam, nostrud neglegentur accommodare eam ad. Quo
            cu primis delenit.
          </div>
        </div>
      </div>
    </div>
  </div>
</div>
++++
//////////

== Whats next

Have you enjoyed playing with text? We hope so. But even more can J1 do for
your web pages. With the examples on that page, icons were used to support the
meaning what was grouped as text.

J1 Template supports popular icons font sets like:

* Material Design Icons
* FontAwesome Icons V5
* Iconify

Would you like learn more about icons? The next example page focus on what's
possible using link:{roundtrip-icon-fonts}[icon fonts, {browser-window--new}].