== What is Mixpanel (the service) ? Mixpanel is a real-time analytics service that helps companies understand how users interact with web applications. http://mixpanel.com == What does this Gem? * Track events with properties directly from your backend. * Track events with properties through javascript using a rack middleware. == How to install? gem install mixpanel == How to use it with a Rails application? In your environment config file add this. Rails::Initializer.run do |config| config.middleware.use "MixpanelMiddleware", "YOUR_MIXPANEL_API_TOKEN" In your application_controller class add a method to instance mixpanel. before_filer :initialize_mixpanel def initialize_mixpanel @mixpanel = Mixpanel.new("YOUR_MIXPANEL_API_TOKEN", request.env) end Then in each request you want to track some event you can use: To track events directly from your backend... @mixpanel.track_event("Sign in", {:some => "property"}) To track events after response with javascript... @mixpanel.append_event("Sign in", {:some => "property"}) == Notes It is strongly recommended to call Mixpanel#track_event using an async lib like delayed job or similar, otherwise you will delay your server responses with mixpanel responses.