![\"\"](\"http://stevenam.com/kajabi/img/september/newsqueeze.png\")
\n\ \t
Kajabi membership sites have always been optimized for engaging community experiences. Now we're adding two more features to increase your customers' social activity: comment notifications & private messaging (UPDATE: both of these features are live!).
\n\Comment Notifications
\n\It often happens that your users will post a comment on one of your trainings, and want to be notified as soon as you respond to that comment. They don't want to have to keep checking back to see if you replied.
\n\You might also have instances where one user will reply to another user's comment, whether to answer them, or to follow up with another question. Everyone involved in the conversation should be kept in the loop if the dialogue continues.
\n\That's where the new comment notification feature comes in. Just activate it for your site (under your project's settings), and your users can choose if they want to receive comment notifications on posts that they comment on. If so, they'll receive notifications by email every time someone replies to a comment thread that either they've started or are participating in. They'll never have to miss the important conversations again.
\n\Check out how it works:
\n\ \n\\n\
Private Messaging
\n\Anytime one of your users browses another user's profile, they'll have the option to message that user. Their message will be sent instantly and privately.
\n\You can activate this feature inside your project's settings, and your users can choose if they want to receive private messages. They can also be notified by email if they have a new private message waiting for them. Most importantly, they can block any specific user from contacting them (a.k.a. \"the creeper feature\").
\n\See it in action:
\n\ \n\Tell us what you think of the new features below...
\n\ \t\n\ \n\n\Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: 2 New Features To Increase Customer Engagement "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/2-new-features-to-increase-customer-engagemen "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/what-is-a-reverse-squeeze-page "@_rails_html_safe": false published: 2011-09-28 22:34:00 Z summary: !str str: "\n\n\ \t
Have you ever heard of a reverse squeeze page? It’s one of the latest methods in squeeze page conversion. While it may sound a little confusing, the idea is really quite simple – offer whatever you were planning to bribe your visitor with before asking for their information. We’ll continue to explain how and why it works, but what you should know is that you can execute this strategy in several ways, quickly and easily, using Kajabi.
\n\\n\
The Traditional Squeeze Page
\n\The traditional squeeze page consists of a catchy headline, enticing copy, and a teaser video or picture (if the marketer is good). These elements tell the visitor what they’ll receive on the other side, after they optin (with a name and/or email address) for more information. It also gives reasons why the visitor would want this content, and establishes credibility at the same time.
\n\\n\
The Reverse Squeeze Page
\n\With a reverse squeeze page, you give your best content up front. Visitors can consume your ideas without being required to give up anything. You still have all the same elements of a regular squeeze page, plus the content you would have normally given after the optin. If your visitor wants to opt in for similar content to what you present, they have the choice of doing so. This reversing of the traditional squeeze page’s core objective is how the “reverse squeeze page” gets its name.
\n\\n\
Moving The Free Line
\n\With the traditional squeeze page format becoming worn out in some circles as customers wise up to marketing tactics, this movement has been popularized by marketers like Eben Pagan, who often preaches “moving the free line”. Right off the bat, you can see the theoretical beneft of employing this approach to your marketing funnel: higher quality subscribers.
\n\When you offer your incentive from the get go without requiring your visitor to subscribe, those that do decide to opt in have pre-qualified themselves for you. They can be considered highly motivated prospects because they willingly signed up for more from you even after being exposed to what you have to offer.
\n\Building your list this way increases the number of people on your list who are actually interested in you and your material. It will help you avoid the subscribers who are just kicking the tires and hoping to get a free gift. These are the types who never open your emails, or just unsubscribe right after receiving what they opted in for.
\n\\n\
The Result: Better Leads?
\n\The jury is still out on if this means less subscribers in the end. The number of subscribers will vary based on the quality of the free content offered by those using this model. In other words, if you're all hype and your content sucks, this may not be the method for you (stick with a traditional squeeze page). ;)
\n\On the other hand, some theorize this model results in more sales. The belief is that when you give more value in the beginning (without asking for anything back), you start the business relationship off right, and reap the benefits in the end.
\n\You’ll have to test and see what works for you. One thing that seems certain though, is that the quality of your list will be higher when using a reverse squeeze page. It makes sense, as readers are being automatically pre-qualified before they receive any further marketing messages from you.
\n\\n\
Reverse Squeeze Page Examples
\n\Here are some reverse squeeze page examples and how to create them easily in Kajabi:
\n\\n\
Version #1: Limited Value Page Access
\n\In this version of the reverse squeeze, you lead your visitor through two or more valuable pieces of training, but when they try to access or play the 3rd (or next) piece, they are asked to optin to continue their training.
\n\Demo:
\n\http://reversesqueezepage.kajabi.com/fe/16099-secret-1
\n\http://reversesqueezepage.kajabi.com/fe/16140-secret-1
\n\Video Walkthrough:
\n\ \n\\n\
\n\
Version #2: Value Page With Optin
\n\In this version of the reverse squeeze page, you give a valuable piece of training away with an optin form at the bottom of the page.
\n\Demo:
\n\http://reversesqueezepage.kajabi.com/fe/16096-secret-1
\n\Video Walkthrough:
\n\ \n\\n\
\n\
Version #3: Closed Value Funnel
\n\In this version of the reverse squeeze, you lead your visitor through a value funnel with an optin form at the bottom of the last page.
\n\Demo:
\n\http://reversesqueezepage.kajabi.com/fe/16069-secret-1
\n\Video Walkthrough:
\n\ \n\\n\
\n\
Version #4: Open Value Funnel
\n\In this version of the reverse squeeze, every page of your value funnel is accessible and has an optin form at the bottom of it.
\n\Demo:
\n\http://reversesqueezepage.kajabi.com/fe/16075-secret-1
\n\http://www.linkliberation2.com/fe/10475-knowledge-is-power
\n\ \n\ \n\\n\
\n\
Let us know what you think about reverse squeeze pages below...
\n\ \t\n\ \n\n\Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: What Is A Reverse Squeeze Page? "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/what-is-a-reverse-squeeze-page "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/kajabi-product-update-september-edition "@_rails_html_safe": false published: 2011-09-17 02:01:00 Z summary: !str str: "\n\n\ \t
We have septupled the number of Kajabi squeeze page themes! That's right, you now have 42 brand-new beautiful squeeze page themes to choose from.
\n\You'll also find a slew of other awesome features available to you right now. Here's Travis to give you the rundown:
\n\ \n\\n\
New features:
\n\Squeeze page themes
\n\Inside your squeeze page editor, you'll notice a section for templates and a section for themes.
\n\Templates correspond to the location of all the elements of your squeeze page: the header, the headlines, the content, the media, and the optin box.
\n\Themes, on the other hand, refer to the look and feel of the squeeze page. So, each theme will have its own color scheme and custom images, but again, the placement of each section of your squeeze page is going to be determined by the template.
\n\All you have to do is choose a template, choose a theme, update your squeeze page, and then check out how your new squeeze page looks.
\n\ \n\\n\
Name Capture
\n\You can now turn on or off capturing names in your squeeze pages. In your squeeze page editor, just scroll down to where it says, \"collect their name\" and check the box. You may want to consider split testing this - one version without the name capture, and one with.
\n\ \n\\n\
Custom Header Image
\n\When previewing your squeeze page, you'll notice the option of adding a custom header image. It's no problem if you choose not to, as your squeeze page can be shown with or without a custom header image.
\n\If you did want to add your own customized header, just go to the section in the editor titled, \"Choose a Custom Header Image\", upload your image, and you're all set.
\n\* Design Tip: On your custom header image, as well as your portal header, we recommend you use a transparent PNG file. It will blend in nicely with your squeeze page or membership portal.
\n\ \n\\n\
More Bulletpoint Types
\n\You'll see a bunch of new bulletpoint types in the editor now. Just click the icon with a picture of a checkbox on it and you'll see all the new types you can choose from. Click the icon again to choose another type if you like. Easy as cake.
\n\ \n\\n\
More Buttons & Thumbnails
\n\We've added several more submit buttons and teaser thumbnails to give you more options for persuading your visitors to optin to your content. Just scroll down to where it says \"Change Button\" and \"Add Thumbnail\" in your squeeze page editor and take care of your business. Simple as that.
\n\ \n\\n\
New Layouts
\n\Give your text some pizazz! You have even more choices now on the way you lay out your content. Try the new content layout templates anywhere you edit content in Kajabi.
\n\ \n\\n\
New Dividers
\n\We've added many more dividers for you to select from. Use them to create stylish spacing and make your copywriting stand out.
\n\ \n\\n\
Add Tables
\n\Use tables to arrange your text or images and easily present concepts to your readers. You can use tables for numerous purposes, from displaying a pricing grid, to making an argument with statistics, to comparing features between product A and product B.
\n\ \n\\n\
Smooth Look on Squeeze Pages
\n\You'll notice that the elements on your squeeze pages look even more smooth now. We improved readability, font selection and spacing, and also made some small visual improvements.
\n\
\n\
Admin Facelift
\n\We polished up the admin a little bit in making sure your experience with us always stays fresh. You'll notice more of these graphical enhancements in the next series of updates as well.
\n\![\"\"](\"http://stevenam.com/kajabi/img/september/adminbeforeafter.png\")
\n\
New Video Player Skin
\n\Krunch (our video encoder) just some new digs. Our video player has a sleek new skin to make your videos look even more professional.
\n\![\"\"](\"http://stevenam.com/kajabi/img/september/videoskin.png\")
\n\
Please let us know anything else you'd like to see at feedback.kajabi.com . Tell us what you think of the new features below!
\n\- The Kajabi Team
\n\ \t\n\ \n\n\Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: Kajabi Product Update - September Edition! "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/kajabi-product-update-september-edition "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/a-sneak-peek-at-whats-coming-on-kajabi-73316 "@_rails_html_safe": false published: 2011-08-11 17:36:00 Z summary: !str str: "\n\n\ \t
![\"\"](\"http://getfile1.posterous.com/getfile/video.posterous.com/temp-2011-08-11/AEiIdyJpiowADpygkHbHIlGvoHwhfvgjljggclcHEGcfiAftueqkrfhlFhHc/frame_0000.png\")
\n\
\n\
(UPDATE: These features are now LIVE!) We’re happy to give you a sneak peek today at Kajabi’s new “forum” feature which is being rolled out to our customers. Different from our current “community” feature, Kajabi “forum” gives you and your members a more robust way to communicate.
\n\Before with “community”, the conversation happened within sections. Now with “forum”, the conversation takes place within topics nested inside sections. This adds another level of organization to your discussions, so you can easily start and follow dialogue.
\n\Some may still prefer the interaction style of the community feature, as you can follow everything being said on a subject in one simple thread. Either way, Kajabi gives you options. You can choose to use “forum” instead of “community”, vice versa, or both at the same time.
\n\Here's how to use Kajabi “forum”:
\n\The first thing you want to do is enable Forum in your account. You can do that inside your project’s settings.
\n\![\"\"](\"http://stevenam.com/kajabi/img/forum/1settings.png\")
\n\
Scroll down to where it says, “Enable a forum in your account”, and make sure the box is checked.
\n\![\"\"](\"http://stevenam.com/kajabi/img/forum/2enable.png\")
\n\
Then, add a name and description for your “forum” area.
\n\![\"\"](\"http://stevenam.com/kajabi/img/forum/3name.png\")
\n\
“Forum” does not replace “community”, so you'll have to enable “forum” for it to work. You can use both “forum” and “community” at the same time.
\n\![\"\"](\"http://stevenam.com/kajabi/img/forum/4notreplace.png\")
\n\
To edit your “forum” settings, click on the “Forum” tab.
\n\![\"\"](\"http://stevenam.com/kajabi/img/forum/5forumtab.png\")
\n\
If you want to add a new section, just click \"Add a Forum Section\". Put in the section’s name and description, and then choose which membership level(s) can view the section.
\n\![\"\"](\"http://stevenam.com/kajabi/img/forum/6addsection.png\")
\n\
![\"\"](\"http://stevenam.com/kajabi/img/forum/6baddsection.png\")
\n\
In a Kajabi forum, you can see how many topics are active, how many comments each section contains, and an overview of the recent activity happening inside.
\n\![\"\"](\"http://stevenam.com/kajabi/img/forum/7forummain.png\")
\n\
If you want to add a topic to a section, go to any section and click on “+ Add Topic”.
\n\![\"\"](\"http://stevenam.com/kajabi/img/forum/8addtopic.png\")
\n\
To respond to any comment in a thread, click on “Reply” next to any comment inside that thread.
\n\![\"\"](\"http://stevenam.com/kajabi/img/forum/9reply.png\")
\n\
Right inside a section, you also have the ability approve or unapprove any topic. To have any topic displayed at the top of its section, click “Set Sticky” on that topic.
\n\![\"\"](\"http://stevenam.com/kajabi/img/forum/10approvesticky.png\")
\n\
So get ready to take advantage of just another way to keep the discussion moving with Kajabi’s new “forum” feature. Since we are rolling this feature out to our customer base in batches, if you do not already see forums in your Kajabi account, you should see it within the next week.
\n\
New Squeeze Templates!
\n\Of course, what sneak preview would be complete without some more teasers? We leave you today with secret screenshots of just a few of our new Kajabi squeeze pages (stay tuned for details soon!):
\n\![\"\"](\"http://stevenam.com/kajabi/img/squeeze/1.jpg\")
\n\
![\"\"](\"http://stevenam.com/kajabi/img/squeeze/2.png\")
\n\
![\"\"](\"http://stevenam.com/kajabi/img/squeeze/3.png\")
\n\
![\"\"](\"http://stevenam.com/kajabi/img/squeeze/4.png\")
\n\
![\"\"](\"http://stevenam.com/kajabi/img/squeeze/5.png\")
\n\
Let us know what you think below...
\n\ \t\n\ \n\n\Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: A Sneak Peek At What's Coming On Kajabi! "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/a-sneak-peek-at-whats-coming-on-kajabi-73316 "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/we-hate-exit-popups-but "@_rails_html_safe": false published: 2011-06-14 02:50:00 Z summary: !str str: "\n\n\ \t
![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-06-13/aipBJtcxIpGDdvBwdcxsohbtHoBaDIHhmHtzEFnJehmjjHHFulsbtIrmdzjG/frame_0000.png\")
\n\
\n\
Click Here To See Kajabi's Exit Popup
![\"Kajabivideobossexitpop\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-06-13/CFcBeyilxepbfIznHElIfdtbBBjngxkaDbaasyrkejpIDBeDzsizEmmnbIHt/KajabiVideoBossExitPop.png.scaled1000.png\")
\n\
Exit popups are something that lots of marketers love but most software and web usability experts detest. Marketers will cite cases where the statistics show that adding an exit popup to a sales page increased sales conversions by volumes, while software and usability experts will say that exit popups go against the very thing that the web was designed for: putting the information in the hands of the people and letting them navigate where they wish.
If implemented poorly, “traditional” exit popups are annoying as heck and don’t add any value. You know you’ve felt it... being held hostage and prevented from leaving a web page by a series of modal popup dialog boxes which block every other action you try to do besides clicking “OK” or “Cancel.” These evil exit popups achieve nothing more than aggravating your visitors which pretty much ensures they will never return. In the brick-and-mortar world, this could be likened to a desperate and persistent salesman that follows you out the store and into the parking lot trying to do whatever it takes for you to purchase their product. Sure, sometimes this desperation pitch may work, but I’d bet that more often than not the shopper finally drives off muttering about how they will never return to that establishment.There are times, though, when a visitor just may not connect with your web page for whatever reason. Maybe they don’t “get” the angle of your copy or the humor of your video. Maybe you’d like to sweeten the offer since they chose not to participate in the original one. Those are situations when a subtle and unobtrusive secondary offer can be presented to the visitor on their way out which may connect with the them and peak their interest. The way to achieve this is to, instead of opening an annoying confirmation dialog, nicely dim the page and display a box with your secondary offer right over the top of the original page. This does not prevent them from leaving the page but it acknowledges to the user that you know they are trying to leave and you’d like to tell them one more thing before they take off. <div id=\"exit_popup\" style=\"display: none;\"> <h1 class=\"red\">Wait... Don't Leave Before I Show You This Cool Exit Popup</h1> <p>I'll show you...</p> <ul> <li>Feature #1</li> <li>Feature #2</li> <li>Feature #3</li> <li><strong>And MUCH, MUCH MORE...</strong></li> </ul> [INSERT YOUR OPTIN FORM CODE HERE] </div> <script src=\"http://kajabi-assets.s3.amazonaws.com/exitpop/js/exitpop.js\" language=\"javascript\" type=\"text/javascript\"></script> <link href=\"http://kajabi-assets.s3.amazonaws.com/exitpop/css/kajabi_exit_pop.css\" media=\"screen\" rel=\"stylesheet\" type=\"text/css\" /> <script src=\"http://kajabi-assets.s3.amazonaws.com/exitpop/js/kajabi_exitpop_trigger.js\" language=\"javascript\" type=\"text/javascript\"></script> Save the funnel event and preview it. You’ll notice that a pleasant and soothing box will appear over the original funnel event content when you move your mouse up to the top edge of the browser, as if you were going to leave the page.Remember, though, that just because something is possible does not mean that you should do it. You need to really think carefully about the pros and cons of using exit popups. Will it help or hinder what you are trying to accomplish? Are you presenting a different offer or angle than your first offer or is it merely a “Pretty please! I need the money!” plea?What do you think about exit popups? Are they beneficial or just pure evil? Let us know below.\n\
P.S. If you are even the slightest bit interested in really learning how you can use video to increase the effectiveness of your online marketing, then you really need to Check out The Video Boss. It is being pulled off the market Tuesday June 14th at midnight PST.
Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: We HATE exit popups... but... "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/we-hate-exit-popups-but "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/how-a-smart-launch-rocketed-this-membership-p "@_rails_html_safe": false published: 2011-05-27 19:30:00 Z summary: !str str: "\n\n\ \t
\n\ \n\
\n\ \n\![\"Wistia\"](\"http://static.wistia.com/images/badges/wistia_100x96_black.png\")
\n\
Andrew Warner from mixergy interviewed our founders Travis and Kenny.
\n\ \t\n\ \n\n\Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: "How A Smart Launch Rocketed This Membership Platform \xE2\x80\x93 with Kenny Rueter & Travis Rosser" "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/how-a-smart-launch-rocketed-this-membership-p "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/6-tips-to-survive-our-information-bubble "@_rails_html_safe": false published: 2011-05-19 17:14:00 Z summary: !str str: "\n\n\ \t
![\"6-tips\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-05-19/IuHFuopjwDovJGoAuacGmAwkdGdrhBaIAoCdqtFEjxgjdCHtrnwiwyIbAyhF/6-tips.jpg.scaled600.jpg\")
\n\
We are in an information bubble. Or as some call it, an \"education bubble.\"
\n\The founder of Paypal recently touched upon this issue, as outlined in TechCrunch:
\n\\n\\n\“A true bubble is when something is overvalued and intensely believed,” he says. “Education may be the only thing people still believe in in the United States. To question education is really dangerous. It is the absolute taboo. It’s like telling the world there’s no Santa Claus.”
\n\Like the housing bubble, the education bubble is about security and insurance against the future. Both whisper a seductive promise into the ears of worried Americans: Do this and you will be safe. The excesses of both were always excused by a core national belief that no matter what happens in the world, these were the best investments you could make.
\n\Housing prices would always go up, and you will always make more money if you are college educated.
\n\
Yet, the housing bubble burst. And soon the same will happen to our information bubble.
\n\With the rise of innovation within technology and the internet, we're presented with billions of new ways to connect with each other. We're also presented with instant access to billions of data.
\n\In addition to this, recent college grads are rushing off to higher education so that instead of being labelled \"unemployed,\" they can be labelled, \"Unemployed, Ph.D.\"
\n\There has been no other time in history where people have both curated and consumed as much information.
\n\The one thing everyone seems to be missing is that information alone is worthless.
\n\However, information, when applied, becomes valuable.
\n\The biggest problem is that consumers have increased their level of information consumption, but not their level of information application (meaning, the ability to apply and implement the knowledge one receives).
\n\So in our current information bubble, how do you survive the near collapse of information consumption?
\n\The answer is simple:
\n\Stop selling hope, and start selling results.
\n\Products today are filled with information, but not actionable tips (be that a degree, a seminar, a course, an eBook, an audio-tape, a membership site, or whatever). When you're selling only information, you're selling hope, when you're selling actionable tips, you're selling results.
\n\Those who survive our information bubble and become the leading marketers online are those that implement actionable tips into their product.
\n\So how does one make their product actionable? By implementing the following 6 tips below.
\n\1) Case Studies
\n\The Harvard Business School continues to dominate the top business school rankings not because of their name, but because of their results.
\n\HBS set the standard by implementing a teaching method called the \"Case Method.\" Basically, the case method revolves around creating a real-life business scenario, and giving the students a framework or model to solve that problem.
\n\Instead of lecturing from a text book, students are, #1 broken into teams, #2 are taught about a specific framework or business model, #3 given a real-life situation, and then #4 asked to solve that business problem using the framework they just learned.
\n\Here's an overview below:
\n\ \n\\n\
2) Templates
\n\The second tool for creating an actionable product is to break your video, chapter, lesson or tutorial into a template. Outline what the person was taught in either an overview or a mind map.
\n\You can find a variety of templates at Scribd.com, and some great mind maps at mindmeister.com
\n\3) Challenges / Missions / Roadmap
\n\The third tool for creating an actionable product centers on creating a guide for your customers.
\n\Using a challenge (i.e. a 30-day challenge), or missions, you can break up your course into small actionable pieces of information, and then task your customers with carrying out those missions on a daily/weekly/monthly basis.
\n\This concept allows your customers to avoid \"information overload\" and gives them the action plan to apply what you're teaching them.
\n\4) Welcome video
\n\One of the most important components of making your product actionable rests on their first experience with your product. When they first come into contact with your product, the customer must be hand-held. Otherwise, they may either give up or ask for a refund.
\n\For your welcome video, introduce yourself, reassure them that they made a great investment, and tell them what to do next.
\n\Get them started on the right foot, and you'll find yourself a life-long customer and someone who applies your material.
\n\5) Cater to all types of learners
\n\In a previous post we outlined the four types of learners:
\n\It's important that you cater your course to all types of learners; otherwise, one type of learner may find your material virtually worthless and impossible to apply.
\n\The four types of learners are:
\n\A) Content Learners:
\n\Those that learn through reading content.
\n\Examples: Books, eBooks, Textbooks
\n\B) Visual Learners:
\n\Those that prefer visual depictions when learning about something new.
\n\Examples:, videos, live seminars, powerpoint, graphs, charts, infographics
\n\C) Kinesthetic Learners:
\n\Those that learn by touching, moving or doing something themselves.
\n\Examples: Athletic training, Lab experiments, Case studies, Experiments, Application
\n\D) Auditory Learners:
\n\Those that learn by hearing and listening to information.
\n\Examples: Audiobooks, Audio courses, Interviews, Podcasts
\n\6) A community that holds you accountable
\n\Last, it's critical that your customers feel supported and are held accountable. For this reason, we built a social community into Kajabi where users can interact with one another.
\n\Summary:
\n\We are in an information bubble, and in order to survive the bubble, it's important that you carry out the following 6 tips:
\n\1) Case Studies
\n\2) Templates
\n\3) Challenges / Missions / Roadmap
\n\4) Welcome video
\n\5) Cater to all types of learners
\n\6) A community that holds you accountable
\n\\n\
Did you enjoy this post? Then you'll love this Limited Time Special!
\n\Brendon Burchard launched Total Product Blueprint on Thursday, May 19, 2011 and it is open to a limited number of customers.
\n\Total Product Blueprint will show you how to apply the lessons outlined in this post, and much, much more.
\n\If you purchase the Total Product Blueprint through this link, we'll give you a Free Kajabi Pro Account for one year.
\n\Total Product Blueprint is a 6-module deep-dive training on how to create information products and programs, and how to market them strategically and effectively to generate recurring revenue while building an enduring expert/guru brand.
\n\ \n\TPB provides sample outlines, scripts, examples, and marketing emails and sample webpages (including exactly what campaigns to run and what effective opt-in and sales pages should look like) for each type of product and program. You'll learn the tactical instructions and tips for creating and marketing these 12 products and programs:
\n\TPB also includes a 30-day 100% satisfaction guarantee and TENS OF THOUSANDS OF DOLLARS worth of bonus training.
\n\Course is NOW OPEN for a limited time. Be sure to get in before it closes!
\n\ \n\Again, if you purchase the Total Product Blueprint through this link, we'll give you a Free Kajabi Pro Account for one year.
\n\* This Bonus applies to non Kajabi customers as well as current customers.
\n\* Free accounts will be issued and effective within 14 days of Kajabi receiving confirmation of the sale from Brendon Burchard.
\n\* If customer refunds their purchase of Total Product Blueprint, they will be given a minimum of 3 days notice before their free Kajabi account is suspended. At that time they will either have to upgrade the account to a paying plan, or have their account cancelled.
\n\* After you purchase the course through the link, send the following to contests@kajabi.com \"I love Burchard, I love Kajabi and I love winning\" After this, we'll send you details on getting set up with your free Kajabi pro account.
\n\Free Kajabi + Awesome Course = Win
\n\\n\
\n\
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Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: 6 Tips to Survive our Information Bubble! "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/6-tips-to-survive-our-information-bubble "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/5-quick-tips-to-becoming-a-copywriting-badass "@_rails_html_safe": false published: 2011-04-26 22:57:00 Z summary: !str str: "\n\n\ \t
![\"Chuck-norris\"](\"http://getfile8.posterous.com/getfile/files.posterous.com/temp-2011-04-26/xujvFvGCnFmglbxllAdnnsFnFcuGwGfiJbdDGGoHmEDHmkvEFghrafaJilwj/chuck-norris.jpg.scaled600.jpg\")
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Let's cut straight to the meat and not fart around:
Step 1: Write drunk, edit soberEdgar Allen Poe, F. Scott Fitzgerald, Ernest Hemingway and William Faulkner all have one thing in common (besides being dead): they wrote under the influence. There's nothing worse than uptight writing. Readers can sense when you're holding something back from them. With your first draft, avoid contemplating what's appropriate and what's not. Writing offers something many wish life offered: the ability to edit your mistakes in the morning. Step 2: Stalk your readersKnowing your audience has never been easier with stalker tools like Facebook and Twitter.Simply slap on a Facebook Fan Widget (like the one we have on our blog here) and check out your fans. After viewing a couple dozen profile pages, you can soon get to know your audience. Here's a checklist of our audience that you may want to use:Meet Kajabi JoeFavorite Movies:\n\
Interests:
Favorite Books/Authors:
Quotes:
Political Affiliation:
Favorite Music:
\n\
By knowing more about your reader, you'll increase chances of writing a dud post.
Drop the word \"is\" from your vocabulary.
Instead, replace \"is\" with verbs that encapsulate what you communicate. Step 4: Cut the fatStep 5: Write your headline firstThe headline stands as the most critical component of your writing piece. For that reason, do write it first. Listed below are two resources to bookmark: 1. CopybloggerSummary:
\n\Scientists have found that following those 6 steps will improve your copywriting skills and round-house kick skills.
\n\Therefore, implement them.
\n\Godspeed and good luck.
\n\\n\ \t\n\ \n\n\
Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: 6 Simple Steps to Becoming a Copywriting Badass "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/5-quick-tips-to-becoming-a-copywriting-badass "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/9-little-known-ways-to-decrease-your-refund-r "@_rails_html_safe": false published: 2011-04-07 00:00:00 Z summary: !str str: "\n\n\ \t
![\"Refunds-suck\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-04-07/ctHjvjFCdvBxhzHhIuaqvgtgeJxfFGuuIptfaAEqCzxdBCHbcnhBFcHdrHrI/refunds-suck.jpg.scaled600.jpg\")
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Too often we marketers and businesses focus too much on the front-end sales process and not enough on the most critical piece component of business: making customers happy.
\n\Front-end marketing strategies present a more exciting challenge to marketers than customer support or tech support. Who wants to spend a huge amount of time focusing on their product's bugs or issues? For every blog post on customer support, you'll find thousands on A/B testing, optimization, SEO and PPC articles.
But the best businesses online know that there's one small difference between companies who succeed long-term and those that wither away. And that difference is your ability to consistently make your customer happy. The most important metric that nobody likes to track\"How can we lower our refund rate?\"
Below, we've outlined 9 ways that will allow you to lower your refund rate and make your customers happier:1. Swift and soothing gratification (professionally speaking, that is)Today, people are much more comfortable purchasing a product or service online than they were in the early 90's. Even so, a feeling of uneasiness still exists when it comes to purchasing products online from unfamiliar brands. The Rule of Instant Thanks and 15 Second Confirmation:Right from the get-go you signal that you're not detailed or prompt. As a result, they'll expect that's how the entire experience will be.
How you start is how you'll endi. After your customer clicks \"Buy\" take them immediately to a page that tells them the next steps.
\n\In Kajabi this means that you should add a personalized message to the Thank You page when editing your Sales Page (see pic below).
\n\![\"Thank-you-page\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-04-06/lcapavqIIdiyqvqiabJmrHnouytHCbbxvFHGryIJalcsaIuBopEAqAoJlyng/thank-you-page.png.scaled1000.png\")
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ii. Send them an email confirmation with a summary of what they purchased (within 15 seconds).
\n\iii. After they enter your membership area show them a video that gives an overview and a \"What you should do now\"
\n\iv. If you're selling access to a private course, set it up so that they are immediately sent a username/password to their site.
\n\For instance, when using Kajabi with Clickbank, the user is sent their login credentials immediately after purchasing the item from Clickbank. This gives the user a stronger sense that the product is valuable, and not just some eBook. In turn, you'll experience a lower refund rate.
2. Cater to all learning stylesThere are basically four types of learners:A) Content Learners:
B) Visual Learners:
Those that prefer visual depictions when learning about something new.
C) Kinesthetic Learners:
Those that learn by touching, moving or doing something themselves.
D) Auditory Learners:
Those that learn by hearing and listening to information.
Chances are, you enjoy a combination of these learning styles. Maybe you prefer Kinesthetic Learning, but cannot stand Content Learning (i.e. learning by reading a textbook). The problem arises when your product (let's say an eBook), only speaks to the Content Learners and not any other type of learner. When your product caters to only one type of learner, you significantly increase your chance of refunds.
In other words, if your product is an eBook, you're leaving out 75% of the other learning styles!The advantage with selling eBooks centers on the fact that it's digital. The delivery is automated. Meaning, there's no costs of shipping a product and there's virtually zero delay for the user, it's delivered instantly after their purchase. However, it is possible to create a digital product that caters to all four types of learners. One can do this by creating a private membership community and selling access the the community. And that's what Kajabi enables you to do 3. Wrap your product in socialWhat would you do to keep kids in school?
Would you assign them more work? Would you make everyone double major?If you did, you'd encourage losing even more students.\n\Many colleges have found that adding social activities, athletics and clubs actually increases student retention. Colleges have found these types of activities to be so beneficial that some colleges even require students to be a part of a social group. For instance, California Institute of Technology (CalTech), requires students to participate in sports even if they've never played the sport before in their life. Side note: This may also explain why CalTech set the record for the longest conference losing streak in basketball of 26 years (yes, from 1985 - 2011, CalTech never won a conference game).
\n\ \n\ Bottom line:\n\Create a social environment around your product.
\n\How to Add a Social Component to Your Product
\n\i. Add a forum to your membership portal
\n\In Kajabi, simply enable community in your \"Settings\" tab.
\n\![\"Community-enable\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-04-06/aHsJmdoFcblianDyikhqDprsklecFBnnyozGFGBGEpeIgJDxauyFrkjsramc/community-enable.png.scaled600.png\")
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ii. Allow users to comment on your content
\n\In Kajabi, make sure you select \"Allow Comments\" in your content area.
\n\![\"Allow-comments\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-04-06/xcIwFphjlurqywjChbbxGpioeoblrCjbbrGFlcdcDAFIxwBIIprBikgiswHd/allow-comments.png.scaled1000.png\")
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iii. Enable the social dashboard
\n\In your dashboard area, choose the social option so that users will see interaction when logging into the membership portal.
\n\![\"Dashboard-social\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-04-06/oaiwnvppaquBfcphCihqpAzsvlggvCAErbbzhikmeJcImImroFzqxAzlbqsg/dashboard-social.png.scaled1000.png\")
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iv. Get involved
\n\Last, and most important, actively interact with your customers. Respond to every single comment or forum topic. It shows that you do care about your community and will lower your refund rate.
\n\We've found that even the massive product launches that only happen once a year still remain active and alive through the interraction within the product's community. This is a powerful element that shouldn't be overlooked.
4. Get OCD with your productBelieve it or not, small things go a long way in reducing your refund rate. By giving your customers small, detailed bits of added value, it communicates that you truly care about every little detail in their experience with you.\n\For instance, when you login to Kajabi, you'll find tips on every page and articles that take you through each detail on that screen.
\n\![\"Tips\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-04-06/hvCAIDwfkrysCzGBiysyrCcqaIDujaFJthqyIcBpdzCeBwpyarGhBwgBjmGb/tips.png.scaled1000.png\")
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Though it may not be natural for you to be OCD about your customer's experience, it goes a long way in reducing your refund rate.
5. Stage additional value over timeLet's say you were dating someone and things were going \"so-so.\" Let's also pretend that the person you're dating planned an all-inclusive trip for you to the British Virgin Islands and... paid for everything!
\n\Would you break up with that person before the trip or give things a chance and consider breaking up after the trip? Assuming you're not an albino, you'll wait things out.
The same concept can be applied to your product. Instead of giving your customers everything at once, stage-out value over time. If you were planning on giving your customers five bonuses, give them a bonus every quarter instead. You may also want to consider building your business on a monthly membership and pushing out value to your customers on a regular basis. However, it's important that you also understand the amount of dedication and work this entails.\n\Turning your product into a monthly membership model requires a commitment to releasing new features or content to your customers. This is the model we chose to implement with Kajabi, and as such, we refine our product and add new features regularly.
6. Try the \"Homemade Grandma Trick\"Another thing we’ve seen work really well are homemade treats. Yes, homemade treats. A service called, Cookie's By Design, allows you to automatically deliver cookies to your customers. When you send them something that reminds them of their grandma’s homemade treats (like chocolate chip cookies), there’s a higher probability that your customer will associate you with someone that's kind than \"just another company.\"
\n\Unexpected and thoughtful treats like not only will create long-term customers, it will create fans (for more on creating fans, check out how Hines Ward used Kajabi).
\n\7. Gather feedback... and implement it!
One very powerful way to keep customers happy centers on giving them what they asked for. Seem like a no-brainer? It is. But companies and marketers rarely do so.
For Kajabi, our feedback forum is powered by a service called UserVoice. After logging into Kajabi, customers find a \"Feedback\" tab in the left hand side of their browser. After clicking the tab they are taken to our Feedback Forum where they can submit a feature and vote on other people's feature requests. On a weekly basis we look at the top features and adjust our development to meet our customers' needs. Our customers love it, as do we. It allows us to avoid building something our users don't want. A critical follow-up to this approach is that you should notify your customers when you've finished creating what they requested. We do so here on our blog. You can check out our product updates here.8. Support, support, support, support\n\A book that inspired us recently was Delivering Happiness, by CEO of Zappos, Tony Hsieh. It tells the tale of Tony's life and outlines his experiences as an entrepreneur. Much of the book revolves around Tony's company, Zappos.
Zappos is a shoe company that struggled for multiple years in finding its identity. After facing multiple encounters of restructuring the business and near-bankruptcy, Zappos finally found its competitive edge: customer support. Zappos made customer support their core focus. They introduced things like a 365-day guarantee and free shipping. They even gave their customers links to their competitors' websites if they didn't carry the brand the customer was looking for. Not only did this focus on customer support result in lower refund rates, it also became a massive source of marketing for Zappos. Each customer was so happy with their purchase that they told their friends and family about Zappos. For us at Kajabi, support is a constant and never-ending focus. We have of our customer support team read Delivering Happiness and even give free copies to candidates that are considering working for us.\n\If you invest resources in support, your refund rate and perhaps even your new customer acquisition cost will reflect that investment.
9. Rewards, whether virtual or real, are still rewards (and people love 'em)\n\One last effective way to lower your refund rate is to reward your most active customers, as well as your longest customers. One can do this by giving their first customers special deals, or giving your members special badges that they can sport in public. Oftentimes you'll find that message boards offer users the ability to sport badges (like bronze, silver, gold platinum, etc.). These badges can be rewarded to long-time customers or those who post the most.
\n\It may seem rather insignificant, but \"power users\" care about these types of rewards and it's a great way to publicly recognize such customers.
Summary:\n\Your refund rate and cancellation rate are the most important metric you should track.
\n\In order to lower your refund rate and cancellation rate forever, implement the following 9 tactics:
\n\We hope you've enjoyed this post and gained something valuable. By no means do we declare this list complete. And, by all means share more strategies that have helped you lower your refund rate in the comment section below!
\n\Special Little Bonus: Free Shirt!
As a gift to you, we've decided to give away a Free Kajabi shirt:
\n\![\"K-awesome\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-04-06/uunmtxajIyihDHHmDuzqJbgtAcuudhIfhkijvCysylnFykphsfAiIEGHxmDh/k-awesome.png.scaled600.png\")
\n\
To qualify, follow these two steps:
1) Share something that has helped you lower your refund rate.
\n\2) Tweet this post!
\n\After that, we'll randomly pick a winner :)
\n\ \t\n\ \n\n\Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: 9 Little Known Ways to Decrease Your Refund Rate... Forever "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/9-little-known-ways-to-decrease-your-refund-r "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/kajabi-product-update-march-edition "@_rails_html_safe": false published: 2011-03-23 21:48:00 Z summary: !str str: "\n\n\ \t
![\"Kajab-march-product-update\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-03-23/gCekBqidiGmbuCJHriJohyuGEluxCAvEwkaxfdrgblDlyzBDBeHtCgBIfmzC/kajab-march-product-update.jpg.scaled600.jpg\")
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Dear current Warlocks (Kajabi customers) and potential Warlocks (non-customers):
\n\The month of March has been one filled with ultra-successful product launches, cool contests, drunkenness (St. Patty's) and something both Kajabi and Charlie Sheen have in common: Winning.
\n\Due primarily to our unshakeable habit of winning, we made Kajabi even more awesome in the month of March.
\n\Below you'll find our latest features that will empower you to continue your online marketing domination.
\n\New Features:
\n\A/B Testing Integration
In our feedback forum, our #2 request was A/B testing. Your wish is our command. Kajabi now supports the ability to enter code immediately before the <head> tag, which most A/B testing services required. Now you can completely optimize your Kajabi marketing funnels! For A/B testing services, we suggest Optimizely (www.optimizely.com) or Visual Website Optimizer (www.visualwebsiteoptimizer.com). After signing up with one of them, you will be provided with a snippet of code. Simply copy the code and paste it in the new field within Kajabi.
![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-24/yGyekIaGneJveojzhuGmvnondadHewBBirsuyJGuFnfJnwAJrvHbmiqiJJyx/frame_0000.png\")
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![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-29/EaoxzIsGlvGJDxefmJjiEqvjseICojljikHddmcCnlpxsiFjJzboDhrfsrJw/frame_0000.png\")
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New shorter funnel URLs
Old funnel URLs looked like “/squeeze_pages/1234” or “/sales_pages/535” but now they are shorter and take out the sensitive words like “squeeze” or “sales”. New URLs look like “/sq/1234” or “/sp/535”. Old-style URLs will still work, too.
![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-24/lrhkrdhfbcoaDfowDADDifHHweFojuixsoiHiFqdaBIddtHGbufCeCrebDkf/frame_0000.png\")
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![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-24/DGJytwJfcrzBufyEJEbemIIatwlgfjGEzzjyjkIDmlzEhCggHJkqufpeomva/frame_0000.png\")
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![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-24/pJfpmtHshfoHjIwznulpenIzpiootqaAcbHgzhfaaiBrovkpCAnrFamFdvfa/frame_0000.png\")
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![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-24/CjIJGqyhtbDsyaGIzxEjkIsrCyIipngpaFJnJqnaHzgrlfjmjiiDnvhvuHjj/frame_0000.png\")
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![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-24/xsgryjDedmoGDhCdyuAupfxzGrvjItnjkrGjCGEpBxxyfFrkHweDJwbnjyza/frame_0000.png\")
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![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-24/tjaIDcyfnGqjBklsAIkzIbbeyyoxeJBIatylmxdsIFiuaICgAoBigcBEnoxg/frame_0000.png\")
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![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-24/vsrjCtcrgxcBcyJIBowbBnuwHFuFGzHwzFhAEIpkinhlCECeEpftdkzCgInb/frame_0000.png\")
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Security for your membership portal
In your project settings you can select if you want to prevent users from logging in with more than one browser at the same time. This is a great deterrent for people sharing their username/password to a project.
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![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-24/dxDpjwzFxqaeaciobqrdtyEuhJncHmCaGGoFdpdEmhEGxeAmuhhDktgGHCbt/frame_0000.png\")
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Comment search
Admins can now search comments from the admin interface.
![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-24/utfIIvDoysGsdgdblhIIAawauuvGangEsqHunlmIxdvFoCrgAfzfAqyJatdg/frame_0000.png\")
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New Header Backgrounds
Lots of new header background choices for the K1 theme!
![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-24/FFGCExdstdboyBlnsjGiHJHCBekuovskGqBhvrnJhfbtuBqJCrjAapIEbsea/frame_0000.png\")
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Lots of visual improvements to the K2 theme
\n\\n\
Future:
\n\Like these new features? Please let us know anything else you'd like at feedback.kajabi.com
\n\We thank you from the bottom of our hearts, and from the hearts of our bottom.
\n\To your winning,
\n\- The Kajabi Team
\n\ \t\n\ \n\n\Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: Kajabi Product Update March Edition! "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/kajabi-product-update-march-edition "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/announcing-the-kajabi-makeover-contest-winner "@_rails_html_safe": false published: 2011-03-16 22:32:12 Z summary: !str str: "\n\n\ \t
![\"Makeover-update\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-03-16/cyzfDrmIxqvfAmpwvcJjaCbIkFcydyEHixenGbEflCjdJAFlFDcmnaanHrkp/Makeover-Update.jpg.scaled600.jpg\")
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The results are in for the Kajabi Makeover Contest! After over fifty submissions and sifting through dozens of amazing Kajabi sites, we decided to choose three winners instead of one! Behold, your Kajabi Makeover Winners Below: 1) Grant Davies Champion Workshop
Grant Davies is the co-Director of Leading Australian Dance studio RGDance. Along with his sister Rebecca, Grant has unlocked new secrets in coaching dancers that have led them to achieve brilliant results (Make them feel like stars, Have their Teachers Praise them and Make their Parents proud).
Grant's Kajabi Portal Before:
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Grant's Kajabi Portal After:![\"Champion-workshop\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-03-16/imEnermnkdadkyBhcevhhtybmojqvggBdendCheGyvCdFzEtzDleGJhertmw/champion-workshop.png.scaled1000.png\")
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![\"Champion-workshop-after\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-03-16/xDlepucEcCjmnpgxBlJptAxErqixzFwpuyDfBbFmDrqJdrghADlJwlIFglrf/champion-workshop-after.png.scaled1000.png\")
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2) Jairek Robbins 90 Day Video Challenge
Jairek Robbin's \"Performance Coaching System” has helped hundreds of people become more healthy, full of energy, have unstoppable confidence, create successful businesses and develop passionate relationships. (Yes, he's related to the academy award winning actor in Shallow Hal) Jairek's Kajabi Portal Before:
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Jairek's Kajabi Portal After:![\"90-day-video-coaching\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-03-16/tHzIfomjbevvyuFlivwoiCItqbmbyfwzzEanECzajgxhDzGkaGGxAaItcBmt/90-day-video-coaching.png.scaled1000.png\")
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![\"Video-coaching-mockup\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-03-16/vkApmtdksqfivitcbEhzIkvwezGyelgxJlwmjydzenumAtthorvmIxkuHJlf/video-coaching-mockup.png.scaled1000.png\")
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3) Rob Manning's The Correct Golf Set-up
Rob Manning's course, The Correct Golf Set-up, shows you step-by-step how to take your golf game to the next level with simple adjustments to your game. Manning's Kajabi Portal Before:
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Manning's Kajabi Portal After:![\"Correct-golf-setup\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-03-16/jDAGIxkjDDBiICvuijbtFkftigHfcfGsjHiCIAalzjhGIsdFtnbodBfJFoax/correct-golf-setup.png.scaled1000.png\")
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![\"Golf-setup\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-03-16/vhbxEnyBGwBmiyzGIjxAlJEJAdzJrGaqayDhmapjpdJzgvFflrhxsFDlEwAs/golf-setup.png.scaled1000.png\")
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We may do another one of these contests, so let us know how you liked the contest by entering your feedback here!
Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: Announcing the Kajabi Makeover Contest Winners! "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/announcing-the-kajabi-makeover-contest-winner "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/the-no-nonsense-guide-to-using-the-right-colo "@_rails_html_safe": false published: 2011-03-07 23:56:00 Z summary: !str str: "\n\n\ \t
\"I'll believe it when I see it.\"
We've heard the phrase a thousand times. And there's good reason for it.Research reveals that 93% of our decision-making derives from how something looks. And of that group, 85% say that \"color\" is the reason they bought a particular product over a competing product (Yes, we provide sources below. But we're 97.23% sure you should believe us anyways).Though one should keep landing pages simple, there's proven guidelines that you should not stray from. Instead of babbling about the psychological effects color, we decided to provide an actionable guide with examples that you can put into practice immediately. If you don't handle the design of your website, then by all means feel free to save this chart for future use\n\Here's a link to download the chart.
\n\The No-Nonsense Guide to Using the Right Colors:
\n\Enjoy!
\n\![\"\"](\"http://kajabi-assets.s3.amazonaws.com/blog/Color-Post.jpg\")
\n\
\n\
Sources:
\n\\"The Effects of Store Environment on Shopping Behaviors: A Critical Review,\" LAM YIN, SHUN
\"The Psychology of Color in Marketing\" CAMBELL, JUNE.
Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: The No-Nonsense Guide to Using the Right Colors "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/the-no-nonsense-guide-to-using-the-right-colo "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/please-do-not-buy-product-launch-formula "@_rails_html_safe": false published: 2011-03-03 19:46:00 Z summary: !str str: "\n\n\ \t
Yes, we’re dead serious.
The reason all traces back to the misconception surrounding the concept of “knowledge.”We’ve all heard the phrase: “Knowledge is power.” (And of course, we associate power with success).Yet, this is 100% false.Knowledge is not power.For the world finds itself overflowed with highly educated people who remain broke. And right now, as you’re reading this there’s someone sunbathing on his or her own yacht as they thank themselves for dropping out of high school.But real-life examples of successful dropouts aren’t what exposes the myth that “knowledge is power.”A French dude named Gaspard-Gustave de Coriolis did in 1889 (you’ll see how in a second).But first, let’s dive into fundamental physics.Physics 101:Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: Please do not buy Product Launch Formula "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/please-do-not-buy-product-launch-formula "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/new-kajabi-theme-released "@_rails_html_safe": false published: 2011-03-02 19:11:00 Z summary: !str str: "\n\n\ \t
We released a new theme called, \"Paperclip.\"
Here's a video on how to set it up:![\"\"](\"http://posterous.com/getfile/video.posterous.com/temp-2011-03-02/EkdJfiqlwvAzkxrqrkrdJGieHqezGBDtCjGHiIekqFdxiichGqtGboJebsGl/frame_0000.png\")
\n\
\n\
This theme will look familiar to you. It's the same exact theme Jeff Walker is using for Product Launch Formula right now. Yes, you can now have the same exact theme in the click of a button.
\n\![\"Paperclip-template\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-03-02/abjmAndcxdhniqblABecmIGshxDxkuArtexlEgJzxbibsBdBigEuvertydkI/paperclip-template.png.scaled1000.png\")
\n\
Click here to check out his course
\n\Step 2:
\n\Send us your receipt to info@kajabi.com with the subject line \"I wanna krush launches with PLF and kajabi!\"
\n\Step 3:
\n\You get Kajabi Pro for 6 months for Free Immediately! Let's go!
\n\![\"\"](\"http://kajabi-assets.s3.amazonaws.com/blog/6months-free-banner.png\")
\n\ \t\n\ \n\n\
Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: New Kajabi Theme Released! "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/new-kajabi-theme-released "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/kajabi-makeover-contest-for-customers-only "@_rails_html_safe": false published: 2011-02-23 00:24:00 Z summary: !str str: "\n\n\ \t
![\"Jpeg\"](\"http://getfile2.posterous.com/getfile/files.posterous.com/temp-2011-02-22/qxapJtuJmBzomlxCqxDiuaHqCbobhIyGkyycgwwkrfdJcjfxoDFqgizkuizF/jpeg.jpeg.scaled600.jpg\")
\n\
Kajabi Customers --
\n\We'd like to announce a very special contest, \"The Kajabi Makeover\"
\n\Here's the deal:
\n\Submit your current Kajabi site and if chosen, we'll give your site a complete design makeover.
\n\Details:
\n\Send the following three pieces of information to contests@kajabi.com to enter:
\n\[ALL OF THE ITEMS BELOW ARE REQUIRED TO ENTER]
\n\1) A picture of your current Kajabi membership site.
\n\2) A link to your Kajabi membership site.
\n\3) Subject: \"Kajabi Makeover Contestant - [Your Site Name]\"
\n\Deadline:
\n\Get your submission in before February 28th, 2011!
\n\The sooner the better!
\n\Let's have a great week,
\n\- The Kajabi Team
\n\Here's a recent makeover we did:
\n\\n\
Hines Ward's Site Before:\n\
\n\
Hines Ward's Site After:![\"Hines-ward-before\"](\"http://getfile5.posterous.com/getfile/files.posterous.com/temp-2011-02-23/AagxqjhJEHIAxauhstnetfhhvpBrcjCGgsCdkDiHnrrxbJDiFHwcrqcpfstf/hines-ward-before.png.scaled1000.png\")
\n\
\n\
\n\
![\"Hines-ward-2\"](\"http://getfile8.posterous.com/getfile/files.posterous.com/temp-2011-02-23/dsyqqkzebktdfebhInpeyeEnyjgFAAbjvmFnhgAfgkbBtFxquipFifhBAecr/hines-ward-2.png.scaled1000.png\")
\n\
Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: Kajabi Makeover Contest! (For Customers Only) "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/kajabi-makeover-contest-for-customers-only "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/new-kajabi-features-february-2011-product-upd "@_rails_html_safe": false published: 2011-02-17 00:28:00 Z summary: !str str: "\n\n\ \t
We updated Kajabi yesterday with some nifty features. Those of you with Kajabi accounts probably noticed the changes. Here they are laid out for you:
\n\(If you want to vote on more features, head over to our feedback forum!)
\n\Customize Tweet and Facebook Share Messages
\n\![\"Screen_shot_2011-02-16_at_4\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-16/EDzhyJEhceutypziIxFuGIEIcDEHeiacCAxAnrpmDjmcHJpkjccCtHcEcFwr/Screen_shot_2011-02-16_at_4.03.23_PM.png.scaled1000.png\")
\n\
Offers now look even sexier
\n\![\"Screen_shot_2011-02-16_at_4\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-16/vydxFGlDhfptAgvxgHhvoExwJjagCFjEHrqFczbjmkrjimzqkBdCnDnvswzx/Screen_shot_2011-02-16_at_4.10.32_PM.png.scaled1000.png\")
\n\
![\"Screen_shot_2011-02-16_at_4\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-16/DkezAtxafDvoEgzjmksczDqeuooedAHHhBtDgHexqBpCyxEJuzdejpzppJvz/Screen_shot_2011-02-16_at_4.14.13_PM.png.scaled1000.png\")
\n\
You now have the ability to specify which forms of payment to display the icon for when displaying an offer. You can mix and match Visa, MC, Amex, Discover, and Paypal
\n\
Perpetual funnels just got way smarter and easier to use
![\"Screen_shot_2011-02-16_at_4\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-16/pClaDmuHedfvtcFusuakobHFFmpGGJsyoGsDcHBxClIsnGlqvdrfHwABuehI/Screen_shot_2011-02-16_at_4.17.40_PM.png.scaled1000.png\")
\n\
SPEEEEED!
\n\Major performance improvements throughout the app. It should seem much snappier.
More Icons:\n\![\"Screen_shot_2011-02-16_at_4\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-16/IozJqwopBDotdAxupwHzebldCqujElbdbxfBIlbruobocfxfahwgeArHqwBA/Screen_shot_2011-02-16_at_4.27.20_PM.png.scaled1000.png\")
\n\
Design touchup:
\n\![\"Screen_shot_2011-02-16_at_4\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-16/BDcJEhDjgCqdldqhqpxxzJsenjJwfAfxtvCdcplumxpHiIuDhDCaDHkxtmow/Screen_shot_2011-02-16_at_4.21.41_PM.png.scaled600.png\")
\n\
![\"Screen_shot_2011-02-16_at_4\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-16/ApxtkGumHaBhBDkmGfvEwkvmHoiJsreCcauvfqEhEkjpptihajskExmjGymn/Screen_shot_2011-02-16_at_4.23.12_PM.png.scaled600.png\")
\n\
Fixed style issue which caused some time buttons to not find themselves centered.
Moving your videos to Kajabi is now amazingly easy!![\"Screen_shot_2011-02-16_at_4\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-16/GkgimCatEjJgpEEqmwxEbltlflBEvfIqrxaJCrmzBshvdusnAdHHlfcsfhcc/Screen_shot_2011-02-16_at_4.26.06_PM.png.scaled1000.png\")
\n\
New Custom Tracking Code Field
\n\![\"Screen_shot_2011-02-16_at_4\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-16/FqgBsJvomGabwAqGqEEHcBqrecyyoCjBjvIpruhlIIcGfhjxgufibEHdvwqx/Screen_shot_2011-02-16_at_4.49.08_PM.png.scaled600.png\")
\n\
This is for all you advanced folks: We added a new \"Custom Tracking Code\" field for squeeze pages and funnel events. Any HTML or Javascript you place in this field will be included before the closing BODY tag in the document. This is useful so you can include any tracking or custom code you would like. The really cool thing about it is that it recognizes special tokens in which will be replaced by dynamic values.
For example, you could include {{squeeze_page.name}} which would be replaced with the name of the squeeze page, or you could include {{params.my_custom_param}} which would be replaced with the value for a custom parameter named \"my_custom_param\" which was passed to the squeeze page. We will document all the special tokens and put them in our knowledge base.\n\Bulk User Import Improvement for Evergreen Launches
\n\![\"Bulk-user-import\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-17/IdsBareBGFcEuyvEakwsxiuqIeGxDwhxuFlqontIppmFveGAiiqAtFweyFxF/bulk-user-import.png.scaled1000.png\")
\n\
Bulk User Import has been expanded to include a column for join date. This is very useful for evergreen projects because you may want to adjust the join dates of various users.
\n\That's all for now, folks!
Hope you enjoy our updates. Stay tuned for more!
\n\(Remember, if you want to vote on more features, head over to our feedback forum!)
\n\ \t\n\ \n\n\Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: New Kajabi Features! (February 2011 Product Update) "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/new-kajabi-features-february-2011-product-upd "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/hines-ward-nfl-player-pittsburgh-steeler-inte "@_rails_html_safe": false published: 2011-02-15 23:45:00 Z summary: !str str: "\n\n\ \t
This past weekend, NFL football player, Hines Ward, launched a private fan site using Kajabi. In a matter of a few hours, he built an email list bigger than some of the most respected internet marketers. Mind you, internet marketers spend years building sizable lists; Hines Ward spent a few hours.
\n\In this article we'll explore precisely what Hines Ward and his team did to build a following so rapidly, and how you can apply these techniques to your marketing efforts. We call his formula, \"The Hines Formula.\"
\n\Important:
\n\It's easy for one to discredit Hines Ward's online marketing strategy with thoughts like, \"Well, it's easy for him, he's on TV.\" But please note that many famous athletes and celebrities have attempted marketing online, but ended up falling flat on their face. Possessing a loyal following is definitely a factor in Hines Ward's recent marketing success, but that only means that one should study his strategy even more. Most info product courses focus exclusively on marketing, when in fact, focus should be on methods that build fans. We'll outline specifically how you can build a following, how to build something for that following and how to market it.
\n\Background
\n\While none of us here at Kajabi are Pittsburgh Steelers fans, all of us know who Hines Ward is. And all of us are fans of his. You see, in football, the position of Wide Receiver is one filled with Prima Donna's. Receivers are lanky athletes who typically try to avoid contact. They're much more interested in blazing past defenders on deep routes than getting hit. They're the ones you see in reality shows on Bravo and paying fines for excessive touchdown celebrations. Yet, Hines Ward takes a different approach to playing the position. Instead of avoiding contact, Hines seeks it out.
\n\Here's what we mean (watch below):
\n\ \n\\"The Hines Formula\"
\n\A couple weeks ago, Hines Ward was a bit down after the recent loss to the Greenbay Packers in Superbowl XLV. Any other player would be expected to lay low after the bitter end to a bone-grinding season. Yet, Hines had a different idea. He decided to create a private fan club that shares exclusive details of NFL life.
\n\In order for one to succeed online, they must enact a strategy or formula. Even if you're a famous athlete or celebrity, you can still go wrong and waste thousands of dollars on ineffective marketing events. \"The Hines Formula\" contains three ingredients: 1) Fans, 2) Something Valuable to Offer, 3) Effective Launch Strategy
\n\We'll dive into these three ingredients now:
\n\1. Create Fans
\n\Most internet marketers completely overlook the importance of creating fans. Instead, they study traffic-getting techniques like PPC, SEO or Display Advertising; when, in fact, the most effective traffic getting strategy is through the acquisition of fans.
\n\Most people associate the concept of fans with athletes or movie stars. This is wrong. People like you attract fans every day, and we'll explain how.
\n\You see, fans derive from one source: customers. In Hines Wards' case, customers are television viewers or those who purchases tickets to the game.
Thus, a \"fan\" is simply a customer who was so entertained and satisfied with your work that they become fanatical. Your goal should be to make every single customer who works with you \"fanatical\" about your product or service. If you do so, you'll create fans.
\n\Hines Ward creates fans through the manner in which he plays the game. Unlike many other receivers, he goes the extra mile to help his team win and entertain his customers.
\n\Here's an example of what creates fans:
\n\
Anyone can create fans. It's a two part process. You must a) do something that people value, and b), do it in a remarkable way. And by \"remarkable,\" we mean that your customers should remark upon their experience with you to others.
\n\2. Create Something Valuable to Offer Your Fans
\n\The second thing you must do is create something valuable to offer your fans.
\n\Remember, your fans are past customers who enjoyed your work so much that they've become fanatical. What do fans want? They want to feel recognized for being fanatical. Read the previous sentence again and take notice of the word, \"feel.\" Fans are very emotionally impressed with anothers work. They're driven through emotion. Thus, in order to make them \"feel\" recognized you must personally connect with them.
\n\A great way to personally connect with fans is through sharing a part of your life that's closed off to the public. Or giving them an experience that isn't available to everyone else in the world. Instead of Hines Ward interacting with his fans through Facebook or Twitter, he built a private and exclusive community using Kajabi. In the community Hines shares anything from journal entries to his work-out routines.
\n\Because Hines is sharing this information in private, his fans feel a sense of connection to Hines Ward that nobody else can get.
\n\Here's the wording and outline Hines Ward used for his Kajabi site:
\n\\n\\n\I created this private community so that you will have private access to a more up close and personal Hines Ward. You will receive Breaking News and Exclusive information before anyone else. This is information that I will not be posting directly to Facebook or any other social media outlet. I really want to be able to narrow it all down and I only want my closest fans to be part of this. I also want you to provide me with feedback on how you would like to see this Club grow! What type of groups/forums would like to create? What type of content would you like to see? How can we all come together to create a community that sets the right example for our children?
The next 2 years of my life are going to be exciting and I want you to take that ride with me. If you're interested in coming along, then now is the time to come aboard! As an additional perk, once you become a member; I will share with you my own personal Super Bowl week memories along with personal pictures. Then it's up to all of us from there. Let's build this together!\n\
Here's a preview of the private fan site he built using Kajabi:
\n\ \n\ \n\\n\
3. Effectively Launch That Offer to Your Fans
Last, Hines Ward conducted a product launch much like what Jeff Walker teaches in his Product Launch Course. Here's an overview of his launch strategy below:
\n\
\n\
![\"Hines-ward-kajabi-launch\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-15/nwskxrvCEcswmsmyIuEleloIhtdajwBsphnAoJDbwwuaupDDcIwtwweAcArG/Hines-Ward-Kajabi-Launch.png.scaled600.png\")
\n\
Summary
\n\The Hines Formula:
\n\1) Create fans through doing your job remarkably well
\n\2) Create an exclusive offer for your fans
\n\3) Effectively launch that offer to your fans
\n\Update:
\n\Of course Hines Ward will have more success conducting Product Launches than those without fans. The point of this post is to study the way in which Hines Ward acquires fans, and how you can do so, too. For those unfamiliar with the nature of product launches, here's a link to THE product launch expert, Jeff Walker: Product Launch Formula (note: this is an affiliate link)
\n\\n\ \t\n\ \n\n\
Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: "Hines Ward: NFL Football Player, Pittsburgh Steeler, Product Launch Expert?!" "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/hines-ward-nfl-player-pittsburgh-steeler-inte "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/8-truly-awful-landing-pages-you-wont-believe "@_rails_html_safe": false published: 2011-02-11 01:22:00 Z summary: !str str: "\n\n\ \t
Well-known companies have deep pockets. Thus, they can afford top-notch advertising agencies that know what they're doing.
\n\So it's wise for one to imitate the marketing of these well-known companies, right?
\n\Not quite.
\n\As an experiment, we spent a significant amount of time pouring through landing pages from well-known brands and analyzing their landing pages. We found a shocking amount of these well-known brands to stray away from critical landing page fundamentals. In brief, a landing page should: clearly communicate something enticing, provide credibility, and have a clear call to action (more about landing page funadmentals here).
\n\In this piece, we'll take a look at 7 truly awful landing pages. We'll then outline areas where the landing page falls short. And finally, we'll offer an example of a landing page that one should model.
\n\So let's get started.
\n\1. USC Marshall's Executive Education Landing Page
\n\![\"Screen_shot_2011-02-10_at_2\"](\"http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-02-10/HnFpoGvIvewEGfruaqeAjytIkljccetewizGbsFcwubssIclvslcFHJkHAFH/Screen_shot_2011-02-10_at_2.26.23_PM.png.scaled1000.png\")
\n\
First, yes, this is a landing page that USC pays Google to send users to (and yes I'm dead-serious).
\n\As a rule of thumb, don't send people to a page that overwhelms the user with links (unless it's a specific type of e-commerce site, which we'll outline below).
\n\Second, this page needs to sell a prospective executive education student. It should convince one that it's worth investing money in an executive education. It should use benefits like \"a higher paying salary,\" or \"more career advancement.\" Instead, this page assumes that the visitor has already sold themselves. Even if that were the case, this landing page would sell the user out of their decision. There's no benefits outlined and no gripping headlines. There's no message that somehow investing in education will result in you being a happier person.
\n\Third, there's no clear call to action. Unless you call that box on the right a call to action. There needs to be a painfully clear button that says \"Click me, I will make your life better!\"
\n\Fourth, there's no third party proof or form of credibility other than the USC brand name. USC's business school is a top 25 program. Why not mention that on this page? How bout including a quote from a publication about how amazing the school is?
\n\Example of a good landing page:
\n\![\"Screen_shot_2011-02-10_at_2\"](\"http://getfile8.posterous.com/getfile/files.posterous.com/temp-2011-02-10/drwgbeDrxazwBAqknyxsmbkpoonHsxeldsxgEhgpcqnDHdyzHtGrpDcevsen/Screen_shot_2011-02-10_at_2.28.01_PM.png.scaled1000.png\")
\n\
If you're a male, this communicates that your loved ones will be happy if you invest in your education.
\n\If you're a female, it communicates that you and your daughter will be happier by investing in your education.
\n\Those who are exploring online education typically have negative factors in their lives. Poor finances or a bad past experience with school may be on their mind when visiting a website based on higher education. The user internally wants warmth, acceptance and happiness in some form (which is why he or she may be going back to school in the first place). This landing page communicates that instantly through a picture.
\n\Additionally, the landing page displays a sense of credibility in the bottom left.
\n\In the top right, the call to action is placed which is an interactive step-by-step process.
\n\Note: this piece is important!
\n\The call to action is a process. It's a step-by-step wizard that displays a \"completion\" bar at the top. Those who exploring online education may have tried higher education or taken courses in college, but never were able to complete it. For the rest of their lives this experience has lived in the back of their mind. The need for completion pains them every day. So much so that seeing that completion bar at only 10% will annoy them and lead them to get the bar to 100%.
\n\\n\
2. Tazo Tea Landing Page: Don't Do Flash!
\n\![\"Screen_shot_2011-02-10_at_11\"](\"http://getfile0.posterous.com/getfile/files.posterous.com/temp-2011-02-10/sEzJiBxvfnygFrvqoxusjsfaoxHEBDaIhGstxwldcjCJuhkxFwcwkcrxmsHa/Screen_shot_2011-02-10_at_11.27.33_AM.png.scaled1000.png\")
\n\
Feedback:
\n\This lesson is pretty simple. DON'T DO FLASH.
\n\Flash serves as a neat language, but its coolness factor wears off when you're paying money to send people to a broken page. For whatever reason, many people still don't have flash enabled and for those who do, there's a significant chance any pop-up in flash will be blocked by one's web browser.
\n\Example of a good landing page:
\n\Instead of a sophistaced flash website, try something simple but actionable:
\n\![\"Screen_shot_2011-02-10_at_2\"](\"http://getfile4.posterous.com/getfile/files.posterous.com/temp-2011-02-10/sttaBymxDhgaCfIpsilywbfFhbxfihjoGzutklwGEeAotzzDajBzvfAtHyCj/Screen_shot_2011-02-10_at_2.21.13_PM.png.scaled1000.png\")
\n\
The above landing page serves as a good example because the color \"pops\" and there's a noticable contrast between the rest of the website and the call to action button.
\n\Take note of the call to action button in the above picture, and never forget the importance of making your call to action button stand out. In fact, as a general rule of thumb, make sure your call to action button is unique from every main color on your website.
\n\3. Mercedes Benz Dealer: Confusing and Blended
\n\![\"Screen_shot_2011-02-10_at_2\"](\"http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-02-10/IecFpcFacHEwvAwJJwzknnbipBofseBlwylEyCgebmsDjjfJamwInrHGtzai/Screen_shot_2011-02-10_at_2.30.51_PM.png.scaled1000.png\")
\n\
If you're a local car dealer, you have one objective: get local people to your dealership.
\n\Your landing page doesn't necessarily need to \"sell.\" That's what car salesmen are for. Sometimes the goal of your landing page is to get them in front of a salesemen. Thus, instead of selling, you must excite the vistior and establish the need to visit your store. Finally, you must communicate your location and how to get there in a straight-forward manner.
\n\Instead of the website above, there should be a massive image selling the sexiness and style of owning a Mercedes. With this, there should be a nifty headline written in trendy font that reads something like, \"We're not saying your life will change. Everyone else is.\" Top that off with a young couple driving with the top-down and you've created sizzle. You've created excitement.
\n\To the right, you should then display a google map of your location with a link to \"Get directions\" and then finally a \"Hurry, we're almost sold out of our new [x] model!\"
\n\Example of a good landing page:
\n\\n\
\n\
![\"Screen_shot_2011-02-10_at_11\"](\"http://getfile2.posterous.com/getfile/files.posterous.com/temp-2011-02-10/myhwEaApFxuGrAFBEbmsJACgcrrtsCFwqsnAgzFumjtmnbjDkmbooouIHtuH/Screen_shot_2011-02-10_at_11.41.34_AM.png.scaled1000.png\")
\n\
Even though this landing page isn't a local dealership, there are two elements that stick out on this page:
\n\First, it features the ability to customize your car (which increases engagement and time spent on your site).
\n\Time spent on the site increases the chance of one conversing about the car. You see, what typically what happens with this landing page is that the visitor will end up spending 30-45 minutes building a neat looking car. With this type of vehicle, the advertiser is trying to target the mom of the household, or an adult with a spouse and family. If the person is at home, a certain period of time will pass which increases the chances of a loved one meandering over to his or her spouse and remarking upon the car they're customizing. What the advertiser does is something much more impressive and valuable than just showing the visitor a video. The advertiser has created an engaging activity that results in the visitor talking with his or her spouse about the car.
\n\This type of engagement results in a conversion rate one can't necessarily measure immediately, but for car sites, instant conversion rate isn't the goal. The goal with selling a car is twofold: One, you need to get the person to visualize him or herself driving the car, and second, you need to get the partner on board. And engaging landing page accomplishes both of these.
\n\The second call to action on the landing page above centers on getting the visitor to a local dealer.
\n\Though it's advisable to only have one goal per landing page, the first call to action really serves as a form of engagement that increases the likelihood of clicking the second call to action (which is to find a local dealership).
\n\4. Windows Phone 7: Close, but no cigar
\n\![\"Screen_shot_2011-02-10_at_2\"](\"http://getfile8.posterous.com/getfile/files.posterous.com/temp-2011-02-10/IqofACFmreuqmpsvfHbegquJxfGGojldBwvjhbvBfCazyhJwbIiljfFHuIaj/Screen_shot_2011-02-10_at_2.23.17_PM.png.scaled1000.png\")
\n\
Feedback:
\n\While not god-awful, this landing page is awfully close.
\n\It's missing a strong headline, which given the position of Windows Phone in the marketplace currently, they need to come out with something bold and powerful. Something that turns heads. The verb \"Discover\" is profoundly over-used, vague and simply ineffective.
\n\Additionally, the Call to Action is hard to locate.
\n\Last, there's too much text.
\n\People don't want to exert effort in getting sold. Reading online takes effort. Instead of reading, people want to be hand-held through an experience.
\n\Images, pictures, sound, animation leads to entertainment.
\n\Entertainment leads to amusement.
\n\Amusement leads to happiness.
\n\And people buy happiness. Ask Disney.
\n\Example of a good landing page:
\n\![\"Screen_shot_2011-02-10_at_11\"](\"http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-02-10/syFHkifgAwtIadEDEkyItoqjDopzyDgIyqkubjvgodAufyrvfeaBwtajhkAH/Screen_shot_2011-02-10_at_11.59.53_AM.png.scaled1000.png\")
\n\
The headline, \"Pure Google\" while a little vague, is catchy and has attitude. It's bold. The fact that there's little text trying to \"sell\" you on features gives off the feeling that this phone is established. It's legit.
\n\Additionally, this page has two call to actions that stick out. And to top it off they have a link to watch a video (remember people don't want to work, they want to be entertained).
\n\5. Bank of America: Two goals = no goals
\n\![\"Screen_shot_2011-02-10_at_11\"](\"http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-02-10/zrmcJufrsphlfxpofpwkqroFtknHuzkydrCxqcBAzlcnIxFDxbbsoCjaaDlg/Screen_shot_2011-02-10_at_11.31.32_AM.png.scaled1000.png\")
\n\
Bank of America executes two big \"No-No's\" with world-class precision:
\n\A) Big No-No Number One: Your landing page should have one goal, not two. This landing page offers a ton of text and caps it off by making the visitor think. The last thing your landing page should do is make your visitor think; instead, it should make them interact, feel an experience and take action.
\n\B) Big No-No Number Two: Don't bring up something about your service that the human world (and likely the spiritual world) strongly detest. In the world of banks, things that people don't like are \"fees.\" On BofA's landing page, they bring up fee's not once, but twice. Ouch.
\n\Example of a good landing page:
\n\![\"Screen_shot_2011-02-10_at_11\"](\"http://getfile4.posterous.com/getfile/files.posterous.com/temp-2011-02-10/qeuuhrEGaGFvukHCjxJFshhtHdCsyyqhwEFlcpqHvltjmglgrraFnshlEteC/Screen_shot_2011-02-10_at_11.32.35_AM.png.scaled1000.png\")
\n\
In addition, Chase offers a limited time $100 cash bonus for opening an account.
\n\They also have one call to action button that is disguised as two. The goal for Chase Bank is for you to open up an account. Whether you do that immediately, or choose to have the coupon emailed to you and then do so, you're taking action and starting the process no matter what button you click. The button on the left adds the feeling of \"security\" with the lock icon. The one on the right gives the sense that you're getting an exclusive coupon (they're giving you value, thus you should give them your email).
\n\Finally, they display the badge of credibility with \"FDIC\" placed in the bottom left corner.
\n\6: Windows 7 Landing Page = Nothing
\n\Not to bag on Microsoft in this post, but if you use the latest version of Firefox, you'll find nothing on the Windows 7 landing page.
\n\![\"Screen_shot_2011-02-10_at_11\"](\"http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-02-10/szGmbnrmkbFsGJllvxyxtnzEmErHdtypJriGyDJxElFjBybpisHrzJfGfjoz/Screen_shot_2011-02-10_at_11.36.04_AM.png.scaled1000.png\")
\n\
Feedback:
\n\Make sure your landing page contains content.
\n\Example of a good landing page:
\n\![\"Screen_shot_2011-02-10_at_2\"](\"http://getfile0.posterous.com/getfile/files.posterous.com/temp-2011-02-10/ltfjfodEfDcpGJbafwigrgemJzDIphHhmvdzsEiDCikvqynxcvimoDHpthum/Screen_shot_2011-02-10_at_2.25.22_PM.png.scaled1000.png\")
\n\
The call to action sticks out in the top right (in blue).
\n\Additionally, the sub-headline is descriptive and enticing.
\n\If you leave with only one take-away from this post, then let it be this: \"Simplicity sells.\"
\n\7. Rosetta stone = burnt eyeballs and two goals
\n\\n\
\n\
![\"Screen_shot_2011-02-10_at_12\"](\"http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-02-10/eJeCvqhliohhqiIAwowBvmnGhfDxamanEbDcjsyHgAnBuogpvEcopJojzusI/Screen_shot_2011-02-10_at_12.00.26_PM.png.scaled1000.png\")
\n\
Feedback:
\n\It's OK to use the color of your brand on your sales page, but not at the expense of burning your visitors' eyeballs out of their heads. A bright yellow background on a website miraculously accomplishes this effect.
As a general rule of thumb, aim for a background that gives off the feeling of calmness and smoothness--like blue or light green.
\n\Example of a good landing page:
\n\As a parting bonus, we decided to mock up how we'd redesign Rosetta Stone's landing page:
\n\![\"Rosetta-redesign\"](\"http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-02-10/qgcBHqvFbIjqbApvdpwBspfCyCdnlhscckJFtAlajjBzonyHvexyuacoxAlz/rosetta-redesign.png.scaled1000.png\")
\n\
In closing
\n\In closing we hope you've learned something from this experiment. Let us know if you come across any other truly awful landing pages by big-named brands. Best of luck, and stick to the fundamentals!
\n\ \t\n\ \n\n\Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: 7 Truly Awful Landing Pages You Won't Believe are From Well-known Brands "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/8-truly-awful-landing-pages-you-wont-believe "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/demystifying-the-perpetual-product-launch-vid "@_rails_html_safe": false published: 2011-02-09 19:49:00 Z summary: !str str: "\n\n\ \t
![\"Funnel-diagram-perpetual\"](\"http://getfile1.posterous.com/getfile/files.posterous.com/temp-2011-02-09/rCsbhJmlujdJqCuygtiylddfvrsGyeelDsgJqrzAupqaxwqogyjJBGDhqquo/funnel-diagram-perpetual.jpg.scaled600.jpg\")
\n\
The Product Launch Formula is one in which you, capture one's email address, give away free content, and present them with your sales page. This formula typically unravels itself over 1-2 weeks. During this process, a handful of other marketers blast their email list touting how great the product is (which creates some third party social proof).
\n\This sequence or \"formula\" has proven itself as a great way of selling products online. Though the internet has afixed itself as a more normal means of transacting business and delivering value, skepticism still rears its head in the minds of many consumers. Because the product launch formula gives away free content over time (building affinity), and has other marketers backing the product through email, skepticism begins to fade by the time one lands on the sales page.
\n\So why doesn't everyone conduct a product launch every day? If this works, why do most \"guru\" marketers conduct only a few product launches per year?
\n\Scarcity is one reason. Giving away a product once per year is the perfect tool for converting those who are on the fence. But mainly, people only do a few launches per year because of two factors: (i) people, and (ii) time.
\n\Traditional product launches take time. It also rquires management and coordination with people (affiliates/JV Partners). Because of these two elements, many marketers only do a few \"product launches\" per year.
\n\But what if the product you're selling isn't priced so aggressively that it requires third party proof in the form of affiliates?
\n\But what if you could automate the entire product launch process? What if you could take people every day through an automated product launch without lifting a finger? Is this even possible?
\n\Yes, it's called a Perpetual Product Launch.
\n\In this video we'll reveal the nature of Perpetual Product Launches and how to create them in the push of a button. Literally.
\n\Enjoy this video!
\n\![\"\"](\"http://getfile4.posterous.com/getfile/video.posterous.com/temp-2011-02-09/EyfiCgfpDnntfDCfzdnsBkJyirnzGHdqwtnnAmyjCsFfpJgrAqctdfDzIgzj/frame_0000.png\")
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\n\
Here's the PDF:
\n\![\"\"](\"http://posterous.com/images/filetypes/pdf.png\")
\n\
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Leave a comment below and let us know what you thought! We're here reading your comments & questions, and replying back (scroll down to read all our responses!), talk with you soon! :)
\n\ \t\n\ \n\n\Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: Demystifying The "Perpetual Product Launch" (Video) "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/demystifying-the-perpetual-product-launch-vid "@_rails_html_safe": false - !ruby/object:Feedzirra::Parser::RSSEntry entry_id: !str str: http://blog.kajabi.com/some-free-kajabi-swag "@_rails_html_safe": false published: 2011-02-08 22:20:00 Z summary: !str str: "\n\n\ \t
Kajabi Friends,
\n\Here's some Free Kajabi Desktop Wallpaper!
\n\Kajabi Metal Background:
\n\![\"Kajabe-metal\"](\"http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-02-08/uzspvsoaohjDvrFgxmkErrAGInGxAszrIoBqnFhdldFdoxqFDlfwowsgnfED/Kajabe-metal.jpg.scaled1000.jpg\")
\n\
![\"Stripes\"](\"http://getfile0.posterous.com/getfile/files.posterous.com/temp-2011-02-08/alhIrEhxcbkDJHxdyhEvHBvpDjiqbalEyqczwkhgptedBoIdeknpqEGdinxb/stripes.jpg.scaled1000.jpg\")
\n\
![\"Mesh-metal-back-tiled\"](\"http://getfile8.posterous.com/getfile/files.posterous.com/temp-2011-02-08/EApylyjCtthywkdfvjGFthgdlbfyjhCzpyIlwscqFavIjIpsFFnbsyltshbj/mesh-metal-back-tiled.jpg.scaled1000.jpg\")
\n\
![\"Dark-back-corner\"](\"http://getfile2.posterous.com/getfile/files.posterous.com/temp-2011-02-08/atsitGwsoqGvxdzEpulBmCClGGjGEwHBgeyqhamtzGGduFrcyHlAhdicljmh/dark-back-corner.jpg.scaled1000.jpg\")
\n\
![\"Dark-back-tiled\"](\"http://getfile0.posterous.com/getfile/files.posterous.com/temp-2011-02-08/ADggjlJueifwkAwGEumdrsnFjnrmEFCpqbhfvqCFmtfgwbkbswlJFFCutjCe/dark-back-tiled.jpg.scaled1000.jpg\")
\n\
![\"Mesh-metal-dark\"](\"http://getfile0.posterous.com/getfile/files.posterous.com/temp-2011-02-08/CIaxBmdccutFqwxabtiosAHrEEwBomflFtbFjuGlnGeynFkkEeBJuufgjbnl/mesh-metal-dark.jpg.scaled1000.jpg\")
\n\
Blue Tiled:
\n\![\"Blu-tiled\"](\"http://getfile4.posterous.com/getfile/files.posterous.com/temp-2011-02-08/imqEhpsIgBqjGcEFxyzpntcjkkamwpnppaBHDwFxydGfCrrFmuepdaFazIat/blu-tiled.jpg.scaled1000.jpg\")
\n\
Stamp:
\n\![\"Stamp\"](\"http://getfile2.posterous.com/getfile/files.posterous.com/temp-2011-02-09/HzHEgqClozIJzFeuvxCvnIjngaHnzfCqDkaeaCzoIIiItvjeiAeuplnyepnu/stamp.jpg.scaled1000.jpg\")
\n\
\n\
Enjoy!
\n\ \t\n\ \n\n\Permalink \n\n\ \t| Leave a comment »\n\n\
\n " "@_rails_html_safe": false title: !str str: Some Free Kajabi Swag! "@_rails_html_safe": false url: !str str: http://blog.kajabi.com/some-free-kajabi-swag "@_rails_html_safe": false etag: "\"9d72ed86beb78d9d48e99f7cf36fc36f\"" feed_url: http://blog.kajabi.com/rss.xml last_modified: title: !str str: Kajabi "@_rails_html_safe": false url: !str str: http://blog.kajabi.com "@_rails_html_safe": false![\"Screen_shot_2011-02-14_at_3\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-15/CxchltrEzhzkejbuesEhavrenGghgtlpuuegzBzICjvyysJedcEmnoDHsIDu/Screen_shot_2011-02-14_at_3.35.05_PM.png.scaled1000.png\")
![\"Screen_shot_2011-02-14_at_3\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-15/yumtiAHqtwEACCqFjBzhiIgvhclbfEuBooefvbotruGfyGgGlBJnpccligAp/Screen_shot_2011-02-14_at_3.36.00_PM.png.scaled1000.png\")
![\"Screen_shot_2011-02-14_at_3\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-15/rggJhkcuzGDDGtIAcgryogDwClyHcbrBlykgFegevaayBnBlwlduHcEaFexA/Screen_shot_2011-02-14_at_3.34.39_PM.png.scaled1000.png\")
![\"Screen_shot_2011-02-14_at_3\"](\"http://posterous.com/getfile/files.posterous.com/temp-2011-02-15/JfvaiqvxiqljriDuiwufJDyvaxkHegeacwGwsIEDwtjFBrcfrefheelpydDa/Screen_shot_2011-02-14_at_3.36.53_PM.png.scaled1000.png\")
![\"Kajabisignup\"](\"http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-02-10/qnvktCnozFeBDhoDfjrIslpufwAFzChgAhreiHgcdJAAoflxEkuFavikEott/kajabisignup.jpg.scaled600.jpg\")
\n\