<%= @short %> points at <%= shorten @long %>. <% if @hits > 0 %> It's been hit <%= @hits %> time<%= "s" if @hits != 1 %>, most recently timestamp. <% end %> <% if @limit > 0 %> It can be hit <%= @limit %> more time<%= "s" if @limit != 1 %> before it disappears. <% end %>