module Experian class DataDictionary # Buys By TV & Buys By TV Propensity, Self reported data def self.en_8532_column_name 'Buys By TV & Buys By TV Propensity, Self reported data' end def self.en_8532_value_description(key); ''; end def self.en_8532_description 'Z buys by TV & buys by TV propensities indicates a household has self reported to purchase via television. BehaviorBank Household Indicators groups similar self-reported elements into slightly broader categories. Propensities are created with sophisticated analytical models based solely on self-reported data to predict households that are likely to exhibit the same behaviors. We supplement Behavior Bank Indicators with propensities for those records where self-reported data is not available to maximize coverage and response. The propensity codes rank living units from 1 to 9 using individual, living unit and area level demographics. Field values beginning with 1 indicate the strongest probability.' end # Buys By TV & Buys By TV Propensity, Quick Predict Code def self.en_8532p_column_name 'Buys By TV & Buys By TV Propensity, Quick Predict Code' end def self.en_8532p_value_description(key); ''; end def self.en_8532p_description 'Z buys by TV & buys by TV propensities indicates a household has self reported to purchase via television. BehaviorBank Household Indicators groups similar self-reported elements into slightly broader categories. Propensities are created with sophisticated analytical models based solely on self-reported data to predict households that are likely to exhibit the same behaviors. We supplement Behavior Bank Indicators with propensities for those records where self-reported data is not available to maximize coverage and response. The propensity codes rank living units from 1 to 9 using individual, living unit and area level demographics. Field values beginning with 1 indicate the strongest probability.' end def self.en_8532(key) charity = { 'Y' => 'Living unit has known to purchase via television', 'U' => 'Unknown' } code = { '1' => 'Extremely Likely to purchase via television', '2' => 'Highly Likely to purchase via television', '3' => 'Very Likely to purchase via television', '4' => 'Somewhat Likely to purchase via television', '5' => 'Likely to purchase via television', '6' => 'Somewhat Unlikely to purchase via television', '7' => 'Very Unlikely to purchase via television', '8' => 'Highly Unlikely to purchase via television', '9' => 'Extremely Unlikely to purchase via television', '0' => 'Unknown / Not Attempted', } return 'Unknown' if key.size != 2 or code[key[1]].nil? or charity[key[0]].nil? [code[key[1]], charity[key[0]]].join(' - ') end def self.en_8532p(key) Experian::DataDictionary.en_8532(key) end end end